从经纪代理与物业代理谈房地产经纪的市场定位

发布时间：2018-05-28 20:26

本文选题：房地产经纪机构 + 代理　；参考：《中国房地产》1998年09期

【摘要】：正房地产经纪既是房地产市场的中介主体,也是房地产市场的重要组成部分.近年来,我国房地产经纪发展迅速,各种房地产经纪机构纷纷涌现,竞争日趋激烈.作为从事房地产经纪服务的中介机构,如何能在激烈的市场竞争中立足发展,市场定位是其关键.就我国目前情况来看,房地产经纪主要包括经纪代理和物业代理两种形式.经纪代理主要是通过传递信息、居间介绍,撮合买卖双方成交或代理交易,待交易成功后收取佣金.业务多以房屋租赁与买卖的居间介绍为主.提供的服务技术含量较低.物业代理主要包括房地产开发项目的招商与转让代理、房地产开发投资与合作的代理、专项房地产经营业务代理和商品房销售代理等等.物业代理所提供的服务专业技术含量较高
[Abstract]:Real estate broker is not only the intermediary of real estate market, but also an important part of real estate market. In recent years, with the rapid development of real estate brokers in China, a variety of real estate brokerage institutions have emerged, the competition is becoming increasingly fierce. As an intermediary institution engaged in real estate brokerage service, the market orientation is the key to how to develop in the fierce market competition. According to the current situation of our country, real estate broker mainly includes two forms: broker agent and real estate agent. Brokerage agent is mainly through the transmission of information, intermediary introduction, dealmaking or agent transactions, until the transaction is successful commission. More business with housing rental and sale of the introduction of the main intermediary. The technical content of service provided is relatively low. Real estate agents mainly include investment and transfer agents of real estate development projects, investment and cooperation agents of real estate development, special real estate business agents and commercial housing sales agents and so on. The professional and technical content of the service provided by the property agent is relatively high.
【分类号】：F293.3

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