影视广告中的数字音频设计研究

发布时间：2018-05-29 19:32

本文选题：影视广告 + 数字音频　；参考：《浙江工商大学》2012年硕士论文

【摘要】：声与光,承载着人们的智慧,传递着人类的文明。声与光一样,是塑造影视作品的基本手段。没有光,没有声,电影电视就没有了生命。影视作品要传递给人们完整的信息,不仅要有视觉影像画面,更要在听觉上来辅助画面,给予人完整的视听享受。自1926年有声电影诞生以来,在这一百年不到的历史中,影视作品在试听上已经达到了空前的发展程度,不管是影视创作手法的多样性,还是在想法上的独创性,或者是硬件与技术上的突破。随着二十世纪末的电子科学技术的不断发展与完善,音频从模拟化形式转化为数字化的信号,音频科学成为了国际上声音与音乐领域最重要的研究与实践方向。在当下看来,数字化的旋风正席卷着世界每个角落,中国当然也不例外。数字音频已经完完全全地应用在了我们日常生活之中,层出不穷的数码产品、全国超过二十六万分种的影视片、四百亿庞大的游戏市场、不计其数的网络音乐、电视节目的全面数字化转变。我们已经处在一个全而数字化的时代,这些数字媒介无一例外的需要更好、更新、更清晰的音频去匹配。目前国内在音频硬件与设备的研发上已经完全不逊色于西方国家,但是在产品的研发、包装、创新上出现了滞留不前的局面。首先没有特别专业与超前的教学传授体系去支撑整个学科,传统习惯上对完整的视听艺术形式的观念淡薄。不愿分享,缺乏创新等名族弊病因素,使得声音艺术与数字音频的虚假繁盛,十足值得我们反思。
[Abstract]:Sound and light carry the wisdom of people and transmit the civilization of mankind. Sound and light are the basic means to create film and television works. Without light, without sound, film television has no life.
Film and television works should be transmitted to people's complete information, not only with visual image, but also in hearing aids to help the picture, and to give people complete audio-visual enjoyment. Since the birth of the sound film in 1926, in the history of these one hundred years, the film and television works have reached an unprecedented level of development, whether it is a film and television creation technique. Diversity is also the originality of ideas, or the breakthroughs in hardware and technology.
With the continuous development and perfection of Electronic Science and technology at the end of the twentieth Century, audio from analog to digital signals, audio science has become the most important research and practice direction in the field of sound and music in the world. In the present, the digital cyclone is sweeping all corners of the world, and China is certainly no exception. Word audio has been fully used in our daily life, in an endless stream of digital products, more than two hundred and sixty thousand parts of the film and television films, forty billion huge game markets, countless network music, and the full digital transformation of TV programs. We have been in a full and digital era, these digital media Without exception, we need better, updated and clearer audio to match.
At present, the research and development of audio hardware and equipment in China is completely inferior to the western countries, but there is a stagnant situation in the product research and development, packaging and innovation. First, there is no special professional and advanced teaching system to support the whole subject, and the traditional habits are weak in the concept of audio-visual art. Willing to share, lack of innovation and other factors of celebrity abuse, making the sound art and digital audio falsely prosperous, worthy of our reflection.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

【共引文献】