手机广告的“互动促销模式”

发布时间：2018-05-30 06:49

  本文选题：手机 + 广告　； 参考：《销售与市场》2008年22期

【摘要】：正如何以总体营销目标为指导,结合企业、产品与受众特征,设计出具有创新性、互动性、整合性的互动促销方案,成为手机广告实际运营中的关键。纵观现有的手机广告商业模式,有的靠短信群发追求广告到达率
[Abstract]:Under the guidance of the overall marketing target and combining the characteristics of the enterprise, product and audience, the innovative, interactive and integrated interactive promotion scheme has become the key to the actual operation of mobile advertising. Throughout the existing mobile phone advertising business model, some rely on SMS group to pursue advertising arrival rate
【分类号】：G206-F
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本文编号：1954346