浅议我国电视剧海报的版式设计及视觉特征

发布时间：2018-05-30 20:03

本文选题：版式设计 + 画面空间　；参考：《当代电视》2015年05期

【摘要】：正电视剧海报作为电视剧宣传最有效的一种形式,将电视剧的内容、主题和风格传递给受众,满足他们获取电视剧信息和艺术审美的需求。电视剧海报是对电视剧高度概括和浓缩的产物,其作用在于推销及宣传电视剧,同时兼有广告和艺术的双重魅力。一、电视剧海报中的版式设计元素电视剧海报中的版式设计可以理解为在画面空间中,将文字、图片、图形、色彩等设计元素根据特定的电视剧内容与主题进行排列、组合,将电视剧剧情、人物等
[Abstract]:As the most effective form of TV drama propaganda, the content, theme and style of TV play are transmitted to the audience to meet their needs of obtaining TV information and artistic aesthetic. The poster of TV play is the product of high generalization and concentration of TV play, and its function is to promote and promote TV play, and at the same time, it has the dual charm of advertisement and art. First, the layout design element in the TV play poster can be understood as the arrangement and combination of text, picture, graphics, color and other design elements according to the specific TV play content and the theme in the screen space. Put a drama, character, etc into play
【作者单位】：河南科技学院;
【分类号】：J524.3

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