广播全台网广告管理子系统的研究与实现

发布时间：2018-05-30 23:17

本文选题：广告管理子系统 + 合同管理　；参考：《电子科技大学》2010年硕士论文

【摘要】： 广播全台网广告管理子系统,完成对广告的编排管理工作,包括广告合同的录入,广告文件的预听,查询,修改,广告播出编排等,主要用于全台制播网络中的广告管理业务。作为广播全台网的一部分,广告管理子系统的地位在广播电台的各项工作中日益重要,不过,随着广播数字音频技术的发展,目前的一些广播电台对广告的管理在功能上还不够完善,开发一种新的广告管理系统势在必行。本课题在设计和实现的时候,分析了当前市场上广告管理系统的特点和不足,充分考虑了电台管理人员对广告素材管理的需求和系统的性能要求,为了和广播全台网的其他系统保持一致,也为了提高开发和维护效率,本系统仍然采用的是三层结构的C/S模式和面向对象的数据库技术,结合到实际的项目中就是包括客户端、网站和数据库三大部分。综合运用了面向对象设计技术、数据库技术、软件工程技术、测试技术等多种开发技术,并利用了目前比较常用的VS2005、SQL Sever2000、Smart Client Software Factory等开发工具,以C#语言为主要的开发语言,从广告合同管理到声音文件的录制,以及广告播出编排等,结合广播电台节目的管理流程对广告管理子系统的功能进行调整和升级,在诸多功能上有所完善。该广告子系统在对广告的管理上功能有所增加,比如,在合同信息里面加入表明合同总金额的字段,便于广告合同费用的结算,删除广告时避免删除广告素材,在时段编排时可以修改播出顺序以及广告单的查询、发送、清理和打印等。本文在介绍了研究背景、需求分析、概要设计、整体详细设计的基础之上,以系统需求为纲,分别介绍了广告管理子系统的总体设计思想、详细设计思想和广告管理子系统客户端的实现,并对客户端各模块进行了功能验证。
[Abstract]:The advertisement management subsystem of the whole broadcasting network completes the arrangement management of the advertisement, including the input of the advertisement contract, the prehearing, the inquiry, the modification of the advertisement file, the advertisement broadcast arrangement and so on. It is mainly used in the advertisement management service in the whole network of production and broadcast of the advertisement. As part of the broadcast network, the status of the advertising management subsystem is becoming increasingly important in the work of the radio station. However, with the development of digital audio broadcasting technology, At present, the management of advertisement in some radio stations is not perfect in function, so it is imperative to develop a new advertising management system. In the design and implementation of this topic, the characteristics and shortcomings of the current advertising management system in the market are analyzed, and the requirements of the radio station managers for advertising material management and the performance requirements of the system are fully considered. In order to be consistent with other systems in the broadcast network, and to improve the efficiency of development and maintenance, the system still adopts the three-tier C / S model and object-oriented database technology, which is included in the actual project. Website and database three major parts. This paper synthetically uses many kinds of development technologies, such as object-oriented design technology, database technology, software engineering technology, test technology and so on, and makes use of some development tools such as VS2005 SQL Sever2000Smart Client Software Factory, and takes C # as the main development language. From the management of advertising contract to the recording of sound files and the arrangement of advertisement broadcast, the functions of advertising management subsystem are adjusted and upgraded in combination with the program management process of radio station, and the functions are improved. For example, adding a field indicating the total amount of the contract in the contract information to facilitate the settlement of the advertising contract costs, and to avoid deleting the advertising material when deleting the advertisement, the advertising subsystem has increased its function in the management of the advertisement. You can modify the broadcast order and query, send, clean, print, etc. On the basis of introducing the research background, requirement analysis, outline design and overall detailed design, this paper introduces the general design idea of advertising management subsystem based on the system requirements. The detailed design idea and the realization of the client side of the advertisement management subsystem are given, and the function of each module of the client is verified.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TP311.52

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