广告媒体空间论

发布时间：2018-05-31 16:01

本文选题：广告媒体 + 媒体空间　；参考：《装饰》2000年04期

【摘要】：正媒体是广告的生命。世界上有无数个创意独道、设计新颖、形式完美的好广告。也有数不清的创意平平、设计低劣、形式陈旧的差广告。但是我们无法找出一个没有媒体的广告。广告脱离了媒体就会成为一句空话。当今社会,广告就同“水”、“电”、“煤气”一样已经成了现代人们生活中的一部分。它就像天上掉下来的雨,不管你是否愿意接受,它都会挤进你的生活空间。从早晨起床到晚上入睡无论您翻开报纸、打开电视、走到街头……广告都会无休止的闯入您的感官。随着科学技术日新月异的发展,新技术、新工艺、新材料的不断涌现,在广告制作方面也可以说基本上达到了“你能想出来,我就能做出来”的无所不能的时代。这为新广告媒体的开发和实现提供了更广阔的空间和条件。一个多渠道,多形态,多层次的多样化的广告媒体竞争时代已经到来。在此同时,以往的印刷媒体和电波媒体将面临严峻的挑战。人们对“报纸”、“杂志”、“广播”、“电视”及街头建筑物上的“广告牌”、“宣传单”等传统的广告媒体早已司空见惯,在表现形式上也没有了胃口。在每日来去
[Abstract]:Positive media is the life of advertising. There are countless unique ideas in the world, innovative design, perfect form of good advertising. There are also countless ideas flat, poor design, old form of poor advertising. But we can't find an advertisement without the media. Advertising without the media will become an empty word. In today's society, advertising, like water, electricity and gas, has become a part of modern people's lives. It is like rain falling from the sky, whether you accept it or not, it will squeeze into your living space. From getting up in the morning to falling asleep at night, whether you open the newspaper, turn on the TV, go to the street. Advertisements will break into your senses endlessly. With the rapid development of science and technology, new materials, we can say that the advertising production has basically reached the "you can come out, I can do it" era. This provides a broader space and conditions for the development and implementation of new advertising media. A multi-channel, multi-form, multi-level advertising media competition era has arrived. At the same time, the past print media and radio media will face severe challenges. Traditional advertising media, such as newspapers, magazines, radio, television and street buildings, have long been commonplace and have lost their appetite for forms of expression. Come and go every day
【作者单位】：日
【分类号】：J504

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