平面广告跨界设计方法探索

发布时间：2018-06-01 08:52

本文选题：平面广告 + 跨界设计　；参考：《西南交通大学》2011年硕士论文

【摘要】：跨界设计是指在当前设计条件下,利用整合手段将传统设计的形式语言与其他行业的技术(工艺)、材料相结合而产生新的亮点,以获得全新的设计语汇,实现更好更新的设计创意。因此,跨界设计是现在以及未来设计的一条思路。我们开展对跨界设计的探讨和研究,十分有益于平面广告的创新设计,具有一定的现实意义论文分四部分。第一部分,在绪论中,从平面广告设计的发展历史和现实状况简述了论文的选题思路、研究方法和探索目的。第二部分,论文阐述了跨界设计的产生,基本定义和主要理论观点,流行的设计特征和风格,实质意义,合理性及其价值。第三部分,我们主要通过对跨界设计中一些创新性成功案例的合理分析,说明了跨界设计在平面广告设计领域中维度和功能方面的跨界运用。由此,关于跨界设计方法中存在的规律,我们也获得了一些初步认识。第四部分,我们进一步对平面广告跨界设计方法进行探索,初步提出了维度跨界、功能跨界是当前平面广告跨界设计的主要形式。在此基础上,又对“有限预算条件下平面广告立体化设计方案”和“有限预算条件下平面广告互动性设计方案”的实施进行了具体分析和探索,初步总结出了实现平面广告跨界设计可操作能应用的基本方法。
[Abstract]:Cross-border design means that under current design conditions, traditional formal languages of design are combined with technologies (craft, materials) in other industries to create new bright spots, in order to obtain a new design vocabulary. To achieve a better update of the design ideas. Therefore, the cross-border design is the present and future design of a way of thinking. It is very beneficial to the creative design of print advertisement that we carry out the discussion and research on the cross boundary design, which has certain practical significance. The paper is divided into four parts. In the first part, from the development history and the realistic situation of print advertising design, the thesis introduces the idea, research method and exploration purpose of the thesis. In the second part, the paper describes the emergence of cross-border design, basic definition and main theoretical viewpoints, popular design characteristics and styles, substantive significance, rationality and value. In the third part, through the rational analysis of some innovative successful cases in cross-border design, we illustrate the cross-border application of cross-border design in dimension and function in the field of graphic advertising design. From this, we also get some preliminary understanding about the law of cross-boundary design method. In the fourth part, we further explore the method of cross-border design of print advertisement, and propose that the cross-border of dimension, function cross-border is the main form of cross-border design of print advertisement at present On this basis, the implementation of "three-dimensional design scheme of print advertising under the condition of limited budget" and "interactive design scheme of print advertisement under limited budget" are analyzed and explored in detail. This paper summarizes the basic method to realize the operational application of cross-boundary design of print advertisement.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524.3

【引证文献】