招聘广告语言的艺术化趋向

发布时间：2018-06-01 10:06

本文选题：招聘广告 + 语言的艺术　；参考：《修辞学习》1997年06期

【摘要】：正招聘广告是以招聘单位为确定广告人,通过一定媒介,以人员招聘信息为传播内容的一种广告。它是广告家族的成员之一。在改革开放前,我国的招聘广告业并不发达,近几年随着改革开放的深入、扩大才逐渐兴旺起来;一个主要的原因是改革的深化使我国的人事聘用制度也发生了深刻的变化。现在,无论是大中专毕业生的分配、待业人员的再就业,还是人才的流动,多须经由“人才市场”,而招聘广告也就成了招聘方与应聘方相互沟通的重要渠道,频繁地出现在报刊、电视、广播等各种传播媒体之上;招聘广告以其自身独特的功能与人们的社会生活已越来越紧密相
[Abstract]:The advertisement is a kind of advertisement which regards the recruitment unit as the advertisement person, through certain media, with the personnel recruitment information as the dissemination content. It is a member of the advertising family. Before the reform and opening up, China's recruitment advertising industry was not developed. In recent years, with the deepening of reform and opening up, the expansion has gradually flourished, and one of the main reasons is that the deepening of the reform has also brought about profound changes in the personnel employment system of our country. Nowadays, whether it is the distribution of graduates from colleges and secondary schools, the re-employment of unemployed personnel, or the flow of talents, most of them must go through the "talent market", and job advertisements have become an important channel of communication between the recruiters and the candidates. Frequently appeared in newspapers, television, radio and other communication media; recruitment advertising with its own unique function and people's social life has become more and more closely related
【分类号】：H15

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