招贴设计中水墨表现形式的研究

发布时间：2018-06-03 22:57

本文选题：水墨 + 笔墨　；参考：《河北师范大学》2010年硕士论文

【摘要】：水墨作为一种独特的艺术表现形式在招贴设计中被较为广泛的应用,满足当今审美需求多样化的同时也形成了相应的视觉文化。水墨以独特的视觉形象,在视觉信息传达过程中给观众留下了深刻的印象,形成了独特的情感体验。在现代招贴设计中合理恰当地运用水墨是实现中国特色设计的有效途径。水墨表现形式是当代招贴设计中进行信息传达的重要方式之一。本论文是以水墨形式在现代招贴设计中的应用为研究对象,对水墨进行了表述与界定,阐述水墨及相关理论的发展和演变,以及招贴中运用水墨形式的渊源。力求从哲学基础、艺术演变等角度进行分析,探求其成因,总结其艺术特征,挖掘其文化内涵与艺术价值,并充分结合实例,分析各部分之间的联系,予以理论化、系统化的归纳和总结。论文的重点将集中于设计应用角度,分析水墨表现形式的特征以及在现代招贴设计中的创新和应用。针对水墨在招贴中的形式构成展开深入研究,对其基本的形式构成、艺术特征、审美情趣进行了系统分析,这些内容的理解是在设计中能够正确运用水墨形式的基本前提。文章针对于具体实施环节分析了水墨在招贴设计中的应用规律,对设计中水墨的形式、色彩、构图等要素分别进行探讨,总结其在设计应用中的具体方式与方法。最后,文章对招贴设计中水墨形式应用的发展给予一些建议和展望。主要研究方法有历史学方法、心理学方法、设计学方法等。希望本论文能够为我国水墨形式在招贴设计中的研究,以及相关设计提供一定的科学依据。
[Abstract]:Ink ink, as a unique form of artistic expression, is widely used in the design of poster, and it has formed a corresponding visual culture at the same time. The unique visual image of the ink has left a profound impression on the audience in the process of visual information transmission, forming a unique emotional experience. In modern times, the ink has formed a unique emotional experience. Reasonable and appropriate use of ink and wash in poster design is an effective way to design Chinese characteristics.
The form of ink and wash is one of the important ways to convey information in the design of modern poster. This paper is based on the application of ink and ink in modern poster design as the research object. The paper describes and defines the ink and ink, expounds the development and evolution of the theory of ink and water, as well as the origin of the use of the form of ink and ink in the sticker. The foundation, the artistic evolution and other angles are analyzed, to explore its causes, to sum up its artistic features, to excavate its cultural connotation and artistic value, and to fully combine examples to analyze the links between the various parts, and to give a theoretical and systematic summary and summary.
The focus of the paper will be focused on the design and application point of view, analysis of the characteristics of the form of ink and wash and the innovation and application in the modern poster design. In view of the deep research on the form composition of the ink in the poster, the basic form, the artistic feature and the aesthetic interest are systematically analyzed, and the understanding of these contents is in the design. In view of the specific implementation, the paper analyzes the application rules of ink in the design of poster, discusses the form, color and composition of the ink and ink in the design, and summarizes the concrete methods and methods in the design and application. Finally, the paper applies the form of ink and wash to the design of the poster. The main research methods are history method, psychological method, design method and so on. I hope this paper can provide some scientific basis for the research of Chinese ink and wash style in the design of poster and related design.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

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