十二生肖的文化特征与设计研究

发布时间：2018-06-04 20:28

本文选题：十二生肖 + 文化特征　；参考：《西安理工大学》2008年硕士论文

【摘要】： 本文侧重于研究十二生肖的文化特征和视觉符号的独特性,通过对中国传统文化中十二生肖视觉符号的研究,试图对十二生肖视觉符号所传达的文化内涵、设计规律以及衍生产品的研发进行有益的理论探讨。以十二生肖视觉符号为元素进行研究,已经引起社会各界广泛关注,本文通过对十二生肖视觉文化内涵的挖掘与分析,确定十二生肖视觉符号在现代人文社会生活中的位置,并借助现代传媒手段,推动文化衍生产品的研发与应用。明确十二生肖基本形特征与市场定位,促使其更好地融入到网络、影视、书籍、报刊、广告、包装等传媒领域的实践之中,创造出符合现代审美情趣和思想情感需要的设计作品。民俗文化通过视觉符号进行传播,在现实生活中不胜枚举,从文化特性到视觉符号化展示过程中的规律性与风格化设计问题,一直是艺术设计领域关注的焦点。本文通过研究十二生肖视觉符号的文化特性,信息化时代借鉴传统元素对十二生肖视觉形象进行设计、展示与传播,提出了结合多媒体的设计思路。文章首先着眼于传统十二生肖文化特性研究,通过社会考察、调研对其起源与演变、视觉符号特征以及审美内涵展开论述;其次继前者研究的基础之上,进一步对十二生肖视觉符号设计现状进行分析比较,并提出基本的设计步骤与展示方式;最后对十二生肖衍生产品的研发进行论证,同时对传统元素结合现代设计理念的传播进行了展望。
[Abstract]:This article focuses on the study of the cultural characteristics of the twelve zodiac and the uniqueness of the visual symbols. Through the study of the visual symbols of the twelve zodiac in Chinese traditional culture, this paper tries to make a useful theoretical discussion on the cultural connotation, the design law and the R & D of the derivatives of the twelve zodiac signs.
The study of the twelve zodiac visual symbols has aroused wide attention from all walks of life. Through the excavation and analysis of the visual cultural connotation of the twelve zodiac, this paper determines the position of the visual symbols of the twelve zodiac in the modern humanities and social life, and promotes the development and application of cultural derivatives with the help of modern media means. The basic features of the twelve zodiac and market positioning make it better integrate into the practice of the media, such as network, film and television, books, newspapers, advertisements, packaging and other media fields, to create design works that meet the needs of modern aesthetic interest and ideological and emotional needs.
The folklore culture is propagated through visual symbols, and in real life, the problem of regularity and style design from cultural characteristics to visual symbolic display has always been the focus of attention in the field of art design. The cultural characteristics of the visual symbols of the twelve zodiac are studied in this paper, and the information age draws on the traditional elements to ten. Two Zodiac visual image design, display and dissemination, put forward the design idea of combining multimedia.
The article first focuses on the study of the cultural characteristics of the traditional twelve zodiac, and discusses its origin and evolution, the characteristics of visual symbols and the aesthetic connotation through the social investigation. Secondly, on the basis of the former study, the present situation of the visual symbol design of the twelve zodiac is analyzed and compared, and the basic design steps and display are put forward. Finally, it demonstrates the development of twelve zodiac derivatives, and looks forward to the dissemination of traditional elements combined with modern design concepts.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J505

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