招贴设计中设计伦理的缺失与重建

发布时间：2018-06-05 22:09

本文选题：招贴设计 + 设计伦理　；参考：《西安美术学院》2011年硕士论文

【摘要】：今天的社会,招贴无所不在,由于它美观和时尚,在宣传方面的出类拔萃,使得它得到了各种各样的杂志、报刊、电视、网络、户外广告的青睐,似乎成为了我们生活中不可或缺的一部分。招贴设计艺术是一种主观的艺术视觉传达媒介,以其强烈的视觉冲击力和广泛的信息传递力活跃在人们的生活中,向大众传达着各种各样的信息,承载着创造新的生活方式和引导人们新的生活观念的重任。然而,随着时代的发展,这种“看”与“被看”视觉传达已非传统意义或者哲学层面下的主客体关系,正如,在资本经济的操控下它已变成了一种无限度地刺激的潜在消费欲望。如果在这种视觉传达行为的思想意识背后有道德的约束与设计伦理理论的支持,无疑会比较有效地把设计创作引向更加以人为本,更具意义和价值的方向。本文站在一个切实的角度,并不是只追求单纯的理论性的思考和分析,所涉及的招贴设计中设计伦理的探索研究更多的是与实践相结合。文章首先分析了设计伦理的发展脉络以及招贴设计与设计伦理之间的关系,阐述了招贴设计中设计伦理应用的重要性,从符合社会发展、时代进步、人类自我精神需要三方面做进一步说明。其次,对文章的主要论题“招贴设计中设计伦理的缺失与重建”部分展开论述,指出招贴设计由于缺乏设计伦理理论的支持造成了哪些问题,导致了什么样的现象发生,进而在重建方面指出设计主体如何才能做到“修己”方能“安人”,最后结合设计师和企业的行为提出,作为社会的一分子必须具备高度的社会责任心,承担相应的社会责任,站在长远的利益角度遵守基本的设计道德原则,为现代招贴设计伦理道德方面的健全提供了指导方向。在可持续发展和以人为本得到极大提倡的今天,招贴设计带给人们的不仅是视觉体验,同时它还承担着文化传播和传承的重任,因此,招贴设计艺术的发展需要一个合乎时代性的理论的指导,使隐藏在招贴设计背后的人文精神和文化价值得到更好的体现。
[Abstract]:In today's society, posters are everywhere. Because of its beauty and fashion, and its outstanding publicity, it has been favored by all kinds of magazines, newspapers, television, Internet and outdoor advertisements. Seems to have become an integral part of our lives. Poster design art is a subjective art visual communication medium, with its strong visual impact and extensive information transmission power active in people's lives, to convey a variety of information to the public, Bearing the burden of creating a new way of life and guiding people's new concept of life. However, with the development of the times, this kind of visual communication of "seeing" and "being seen" is no longer the traditional meaning or the relationship between subject and object in the philosophical level, just as, Under the control of the capital economy, it has become a potential consumption desire to stimulate indefinitely. If there are moral constraints and the support of the design ethics theory behind the ideological consciousness of the visual communication behavior, it will undoubtedly lead the design creation to a more people-oriented, more meaningful and valuable direction. This article stands in a practical angle, is not only the pursuit of pure theoretical thinking and analysis, the poster design involved in the design ethics of exploration and research is more combined with practice. This paper first analyzes the development of design ethics and the relationship between poster design and design ethics, and expounds the importance of design ethics application in poster design, which is in line with the development of society and the progress of the times. Human self-spirit needs further explanation in three aspects. Secondly, it discusses the main topic of the article, "the lack and reconstruction of design ethics in poster design", and points out the problems and phenomena caused by the lack of support of design ethics theory. Then in the aspect of reconstruction, the author points out how the main body of the design can "repair oneself" to be "safe". Finally, combining the behavior of designers and enterprises, the author points out that as a member of the society, one must have a high degree of social responsibility and bear the corresponding social responsibility. Observing the basic design moral principle in the long-term interest angle provides the guidance direction for the modern poster design ethics morals aspect consummation. Nowadays, when sustainable development and people-oriented are greatly advocated, poster design not only brings people visual experience, but also bears the responsibility of spreading and inheriting culture. The development of poster design art needs a theoretical guidance in accordance with the times, so that the humanistic spirit and cultural value hidden behind the poster design can be better reflected.
【学位授予单位】：西安美术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524

【参考文献】