商业展示空间设计与品牌形象塑造研究

发布时间：2018-06-06 21:02

本文选题：品牌 + 人性化　；参考：《吉林艺术学院》2010年硕士论文

【摘要】：品牌传播时代到来后,在商品逐步同质化的今天,品牌形象的传播逐渐受到人们的重视。商业展示空间设计作为品牌形象塑造的主要手段,可以将品牌的整体风格、品牌文化的内涵,以及行业特征、自然景观、人文思想等紧密相关联,作为一个整体展现给受众群体。相比广告等其它媒介具有更直观的传递功能。而时下许多展示设计时常盲目追随潮流而脱离了品牌文化与品牌的内涵等因素,从而脱离了达到品牌传播的目的。在这样的背景下,本选题通过阐述商业展示空间设计与品牌之间的关系,来寻求新时代背景下展示空间设计的原则和基本规律,同时更新展示设计的观念,可以为品牌展示设计提供理论指导,合理的运用各种原则和规律,使商业展示设计达到理想的信息传递效果。通过合理的展示空间表现,能够增加受众对品牌的认知度,从而促进企业塑造强势的品牌形象。
[Abstract]:After the arrival of the era of brand communication, people pay more attention to the dissemination of brand image. Commercial display space design, as the main means of creating brand image, can be closely related to the overall style of brand, the connotation of brand culture, as well as the characteristics of the industry, natural landscape, humanistic thought, etc. As a whole to show to the audience. Compared with other media such as advertising, many display designs often follow the trend blindly and deviate from the factors such as brand culture and brand connotation, so as to achieve the purpose of brand communication. In this context, this topic through the commercial display space design and brand relations, to seek the new era background display space design principles and basic laws, while updating the concept of display design, It can provide theoretical guidance for brand display design, reasonably apply various principles and laws, and make commercial display design achieve ideal information transmission effect. Through the reasonable display space performance, can increase the audience to the brand recognition degree, thus promotes the enterprise to mold the strong brand image.
【学位授予单位】：吉林艺术学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J525.2

【参考文献】