移动应用端广告推广配置管理平台的设计与实现

发布时间：2018-06-06 23:29

本文选题：移动应用端广告 + 广告配置　；参考：《北京交通大学》2017年硕士论文

【摘要】：随着智能手机的普遍使用,移动互联网时代已经到来,以移动终端应用程序为载体的广告形式越来越受到业界的重视。滴滴出行通过移动互联网连接交通方式,具有极大的用户群体,在其移动App产品内进行广告推广是一个极佳之选。以往此类广告投放的方式是每当出现需求时,就做一次针对性的开发,随着滴滴移动应用端广告投放需求迅猛增长,现有的手工开发配置广告的方法已经难以满足当前的需求量,效率低且人力成本高,因此急需一个广告配置管理平台,统一管理配置移动应用端广告投放。本论文依据实际需求,设计和实现了移动应用端广告推广配置管理平台,该平台是用户管理移动应用端广告的服务平台,基于Spring、Hibernate、SpringMVC及Redis缓存等技术、以MVC的架构理念搭建,并为配置广告的运营人员和开发人员提供了基于Web的用户界面。本系统共分为四大功能,分别为用户管理、广告推广位管理、广告推广位排期管理和广告推广位物料上传。其中用户管理是系统的基础功能,用于管理员新增用户、维护用户信息、管理用户权限等;广告推广位管理用于定义广告投放的规则、广告内容的数据格式(文本、链接、图片等)以及广告投放策略;广告推广位排期用于描述广告下发的时间、目标用户、下发渠道等详细信息;广告推广位物料上传用于为定义好的且排期的广告推广位配置广告内容。这四大功能模块互相衔接,将配置移动应用端广告的过程流程化、可控化,为移动应用端广告投放提供了一个很好的解决方案。在本系统的设计、开发过程中,笔者负责整个项目实现的全部步骤:首先通过分析原有业务处理流程的缺陷,提炼出系统的需求,然后在此基础上对系统进行概要设计与详细设计,并最终对系统功能和性能加以测试验证。目前,移动应用端广告推广配置管理平台上已经投入使用,系统功能稳定,运行正常,而且得到了多个部门的一致认可,通过对该平台的使用,公司的移动应用端广告推广配置工作大大被简化,业务处理效率得到了极大的提高。
[Abstract]:With the widespread use of smart phones, the era of mobile Internet has come, mobile terminal applications as the carrier form of advertising has been paid more and more attention by the industry. DiDi has a large number of users by means of mobile internet connection, so it is an excellent choice to promote advertising in its mobile App products. In the past, the way such ads were put in place was to do a targeted development whenever there was demand, and with the rapid growth in demand for advertising on the Didi mobile application side, The existing manual development and allocation of advertising methods have been difficult to meet the current demand, low efficiency and high labor costs, so an advertising configuration management platform is urgently needed, unified management of mobile applications advertising placement. According to the actual requirements, this paper designs and implements a mobile application advertising promotion configuration management platform, which is a service platform for users to manage mobile application ads. It is based on Spring hibernate Spring MVC and Redis cache technology, and is built with the concept of MVC architecture. The user interface based on Web is provided for the operators and developers of the configuration ads. The system is divided into four functions: user management, advertising placement management and advertising promotion material upload. User management is the basic function of the system, which is used for administrators to add users, maintain user information, manage user rights, etc.; Advertising bit management is used to define the rules of advertising, data format of advertising content (text, link, etc.) Advertising position scheduling is used to describe the time, target users, distribution channels and other details of the advertisement. Advertising material uploads are used to configure advertising content for defined and scheduled advertising booths. These four functional modules are connected to each other, which can flow and control the process of configuring mobile application advertising, which provides a good solution for mobile application advertising. In the design and development of the system, the author is responsible for all the steps of the whole project: firstly, by analyzing the defects of the original business process, the requirements of the system are extracted. Then, the system is designed in brief and in detail, and the function and performance of the system are tested and verified. At present, the mobile application terminal advertisement promotion configuration management platform has been put into use, the system function is stable, the operation is normal, and has been unanimously approved by many departments, through the use of this platform, The company's mobile application side advertising configuration is greatly simplified, business processing efficiency has been greatly improved.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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