我国电视真人秀公益传播现象研究

发布时间：2018-06-07 12:06

本文选题：公益 + 公益传播　；参考：《湘潭大学》2013年硕士论文

【摘要】：当下我国大众传媒的公益传播实践如火如荼，公益新闻、公益节目、公益广告、公益活动及公益项目异彩纷呈。自2011年以“圆梦”为主题的《中国梦想秀》开播之后，电视真人秀公益传播实践渐成声势。电视真人秀公益传播是我国大众传播媒介更新公益传播观念、创新公益传播路径的勇敢尝试，为公益事业的发展注入了鲜活的能量。我国当代公益事业的快速发展遭遇民众公益理念与公益意识严重落后的尴尬，传播全民公益理念、培养正确公益意识的内在需求迫在眉睫。以电视真人秀节目的变革需求为直接推动力，电视真人秀公益传播应运而生。笔者认为在当代传媒影响格局下，电视媒介是唯一有能力形成全民影响的传播载体。其中电视真人秀节目远离说教旨在娱乐，这一受众喜闻乐见的节目样态，反而更适合承担传播公益理念和培养公益意识的“育人”职责。电视真人秀公益传播充分利用电视真人秀节目的娱乐资源，，将公益传播打造成具有观赏性、吸引力及体验性的电视公益活动。电视真人秀公益传播通过步步精心的舞美设计、快乐时尚的舞台表演、全媒体联动的全方位互动及现实生活的如实展示，以独特的传播策略推动广大受众正确认知公益理念、培养公益意识。电视真人秀公益传播独特的传播策略为大众传播媒介更新公益传播观念与创新实践路径具有重要的启示：首先，媒介要严把信息关，传递公益信息的正能量，扩散善行义举的示范作用，以榜样的力量营造良好的公益氛围；其次，明确媒介的平台角色，为政府、企业及民间力量的互动共赢搭建平台；最后，媒介要敢于突破，勇于自新。在充分挖掘自身优势的基础上，开展全媒体联动，整合各媒介优势资源，实现公益传播效益的最大化。此外，电视真人秀公益传播，还为我国电视娱乐节目指明了朝着高质量、有内涵和接地气的方向发展的新思路。
[Abstract]:At present, the mass media practice of public welfare communication is in full swing, public news, public welfare programs, public service advertisements, public welfare activities and public welfare projects are colorful. Since the opening of the China Dream Show in 2011, the reality TV public service communication practice has become more and more popular. TV reality TV public service communication is a brave attempt by mass media in our country to renew the concept of public welfare communication and to innovate the path of public welfare communication, thus infusing fresh energy into the development of public welfare cause. The rapid development of public welfare in our country is confronted with the embarrassment of the public's public welfare idea and public interest consciousness, so it is urgent to spread the people's public welfare idea and cultivate the correct public welfare consciousness. With the change demand of TV reality show as the direct driving force, TV reality TV public welfare communication emerged as the times require. The author thinks that under the influence pattern of contemporary media, TV media is the only medium capable of forming national influence. The TV reality TV shows are far away from preaching for entertainment, which is popular with the audience, but is more suitable for the responsibility of "educating people" to spread the public welfare concept and cultivate the public interest consciousness. TV reality TV commonweal communication makes full use of the entertainment resources of TV reality TV programs, and builds the public welfare communication into a kind of TV public welfare activities with viewing, attraction and experience. Television reality TV public welfare communication through careful dance design, happy fashion stage performance, the all-media interaction and the reality of real life, with a unique communication strategy to promote the broad audience to correctly understand the concept of public welfare, Cultivate a sense of commonweal. The unique communication strategy of TV reality TV public service communication has important enlightenment for the mass media to renew the concept of public welfare communication and innovate the practical path: first of all, the media should strictly close the information and transmit the positive energy of the public interest information. The demonstration role of spreading good deeds, creating a good public atmosphere with the force of example; secondly, defining the role of the media as a platform to build a platform for mutual benefit among the government, enterprises and non-governmental forces; finally, the media should dare to break through. Dare to renew. On the basis of fully excavating its own advantages, it develops the linkage of all media, integrates the advantage resources of various media, and realizes the maximization of the benefit of public welfare communication. In addition, the public welfare communication of TV reality shows has pointed out a new way of developing towards the direction of high quality, connotation and approachability for the TV entertainment programs in our country.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222;G206

【参考文献】