从新闻受众审美视角探讨传媒广告设计要点

发布时间：2018-06-07 16:28

本文选题：审美视角 + 新闻受众　；参考：《当代电视》2015年11期

【摘要】：正在以数字化和网络化为特征的信息技术飞速发展的今天,传媒业格局也发生着日新月异的变化,出现了数字化新媒体与传统媒体并存的新局面,宣告了多媒体互动广告新时代的到来。广告视觉传播方式的变化,不仅拓宽了广告传播的领域,提升了广告视觉的质量,更对广告制作提出了新的要求。广告制作在求新、求变、求发展的同时,必须关注受体的审美需要,坚持人性化,才能吸引大众的兴趣,达到"广而告之"的目的,起到传递信息和宣传的效果。
[Abstract]:With the rapid development of information technology characterized by digitalization and networking, the pattern of media industry is changing with each passing day, and a new situation of the coexistence of digital new media and traditional media has emerged. Announced the arrival of the new era of multimedia interactive advertisement. The change of advertising visual communication not only widens the field of advertising communication, improves the quality of advertising vision, but also puts forward new requirements for advertising production. Advertisement making must pay attention to the aesthetic needs of the acceptor and adhere to humanization while seeking for innovation, change and development, in order to attract the interest of the public, to achieve the purpose of "advertising and telling", and play the effect of transmitting information and propaganda.
【作者单位】：河北工业大学建筑与艺术设计学院;
【基金】：河北非物质文化遗产的传承、保护及发扬问题研究—以武强年画创新产品的开发为例,批准号:HBWY2014-YD015
【分类号】：G206

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