剪纸形式在平面广告设计中的运用研究

发布时间：2018-06-07 22:32

本文选题：剪纸形式 + 平面广告　；参考：《合肥工业大学》2015年硕士论文

【摘要】：剪纸形式是属于我国民间社会文化中一种特殊的民俗视觉图形,其折射出的是整个区域群体乃至民族群体的精神品质。剪纸中丰富的图案造型、多样的色彩元素、以及深刻的文化内涵构成了剪纸的整体视觉形象。剪纸形式在广告设计里一方面需要注重商业性,同时也要考虑剪纸形式本身的文化性。因此研究剪纸形式在平面广告中的运用、从图形、文字、色彩以及综合因数视角分析剪纸所赋予平面广告的视觉效果,将剪纸形式这种民族文化在平面广告领域中的运用探索出一条完整,多样化的道路。本文一共分为五个部分,第一章主要为绪论,首先通过大量的资料调查指出文章研究背景、目的和意义、国内外研究背景和研究方法。第二章主要对剪纸形式产生的历史渊源、定义和内容做了分析,为后面剪纸形式与平面广告内容关系进行支撑。第三章主要论述了剪纸形式在平面广告中的文化内涵和审美表达,第四章主要分析了剪纸形式与平面广告设计之间的关系,从为剪纸形式的平面化表现提供舞台的平面载体,到剪纸形式本身对广告设计内容的支撑,再谈到了剪纸图形艺术思维方式对平面广告的拓展,最后指出剪纸形式赋予平面广告设计实际价值。第五章主要研究剪纸形式的色彩、图形、文字的视觉表现方式,指出剪纸形式在平面广告设计运用时所遵循的原则和视觉特征,对剪纸形式平面化的表现从多个方面,多个角度,不同层次和深度进行分析和探讨,最终丰富剪纸形式的平面广告效果。
[Abstract]:Paper-cut is a kind of special folk visual figure in the culture of civil society of our country, which reflects the spiritual quality of the whole regional group and even the national group. The rich patterns, various color elements and profound cultural connotations in paper-cut make up the overall visual image of paper-cut. Paper-cut form in advertising design needs to pay attention to commercial, but also to consider the cultural nature of paper-cut itself. Therefore, this paper studies the application of paper-cut in print advertising, and analyzes the visual effects of paper-cut in print advertising from the perspective of graphics, text, color and comprehensive factors. This paper-cut form of the national culture in the field of print advertising to explore a complete, diversified road. This paper is divided into five parts. The first chapter is the introduction. Firstly, through a large number of data investigation, the paper points out the research background, purpose and significance, domestic and foreign research background and research methods. The second chapter mainly analyzes the historical origin, definition and content of paper-cut form, which supports the relationship between paper-cut form and print advertising content. The third chapter mainly discusses the cultural connotation and aesthetic expression of paper-cut form in print advertising. The fourth chapter mainly analyzes the relationship between paper-cut form and print advertising design, and provides the plane carrier for the flat expression of paper-cut form. To the paper-cut form itself to the advertising design content support, and then talked about paper-cut graphic art thinking mode to print advertising expansion, finally pointed out that paper-cut form gives practical value to print advertising design. The fifth chapter mainly studies the paper cut form color, the graph, the text visual expression way, points out the paper-cut form when the plane advertisement design uses the principle and the visual characteristic, from many aspects to the paper-cut form planarization performance, Various angles, different levels and depth of analysis and discussion, and ultimately enrich the paper-cut form of print advertising effect.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.3

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