企业识别系统设计美的表现研究

发布时间：2018-06-08 02:03

本文选题：品牌 + 企业识别系统　；参考：《内蒙古师范大学》2005年硕士论文

【摘要】：品牌就是消费者与产品之间的关系。它是企业重要的无形资产,而驱动这种资产的关键因素是品牌形象。品牌形象是消费者对品牌的总体感知与看法,近而影响和决定着人们的品牌购买和消费行为。名牌在消费者心目中是值得信赖的,能引申出自身气派、品味的,是可以使消费者花费比同类商品高出几倍的价钱购买的附加价值。 CIS 是英文CORPORATE IDENTITY SYSTEM 的缩写,即企业识别系统,或称为企业形象。它作为一种新兴的广告形式,重点是为宣传企业服务的。并从品牌资源整合、品牌形象设计、品牌传播推广等方面推动品牌的发展,树立高质量的企业形象。品牌形象是品牌在消费者心中的感知形象,品牌识别则是企业希望自身品牌达到的预期效果。企业识别系统正是联系企业与消费者、品牌识别与品牌形象的中间链条。企业识别设计是美的设计,其中MIS 属设计美的内容;BIS 和VIS 属设计美的形式;BIS 是设计美的活动形式,VIS 是设计美的对象的存在形式。三者推衍依存,共同带动企业经营的步伐,塑造企业独特的品牌形象。作为广告设计形式的一种,企业识别系统是经过严肃认真的调查、并在条理性、统一性方面做了反复研究而得出的企业身份既定宣传方案。它是对企业形象的规范定向设计,是一套完整的宣传体系。通过对企业现在的认识和将来的策划,确定宣传目标,并用精炼、概括的视觉设计手段将企业既定的原则与目标视觉化。从文化结构上,企业识别系统是多种因素和成分的大组合。其设计的内涵,已经大大超越了艺术的范畴,横跨了多种学科。作为联系企业和消费者、品牌识别与品牌形象的企业识别系统处于经济学、设计艺术学、工商管理学等学科的交叉研究点。
[Abstract]:Brand is the relationship between consumer and product. It is an important intangible asset, and the key factor driving this asset is brand image. Brand image is the consumer's overall perception and view of brand, which affects and determines people's brand purchase and consumption behavior. Famous brands are trustworthy in the eyes of consumers. They can extend their own style and taste. They can make consumers spend several times more than the same kind of goods to buy additional value. Cis is the abbreviation of Corpolate identity system, that is, the enterprise identification system. Or corporate image. As an emerging form of advertising, it focuses on the promotion of business services. And promote the development of brand from the aspects of brand resources integration, brand image design, brand communication and promotion, and set up a high-quality enterprise image. Brand image is the perceived image of brand in the consumer's heart. Brand identification is the expected effect that enterprises want their own brands to achieve. The enterprise identification system is the middle link between the enterprise and the consumer, the brand recognition and the brand image. The enterprise identification design is a beautiful design. Among them, MIS belongs to the content of design beauty and vis belongs to the form of design beauty. BIS is the active form of design beauty and vis is the existence form of the object of design beauty. The three factors depend on each other and together drive the pace of business operation and shape the unique brand image of the enterprise. As a form of advertising design, the enterprise identification system is the enterprise identity established propaganda program which has been studied repeatedly in the aspect of organization and unity after serious and serious investigation. It is the standard orientation design of the enterprise image, is a set of complete propaganda system. Through the understanding of the present and the future planning of the enterprise, it determines the propaganda target, and visualizes the established principles and objectives of the enterprise with the means of refined and generalized visual design. From the cultural structure, the enterprise identification system is a combination of many factors and components. The connotation of its design, has greatly exceeded the scope of art, across a variety of disciplines. As a business enterprise identification system, which connects with enterprises and consumers, brand recognition and brand image is the cross-research point of economics, design art, business administration and so on.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：J524

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