动态化平面设计在移动终端上的应用与创新

发布时间：2018-06-08 22:00

本文选题：动态化 + 平面设计　；参考：《鲁迅美术学院》2016年硕士论文

【摘要】：在数字技术迅猛发展的今天,媒介形式与终端平台都在日新月异的变化着。人们对于生活的追求和艺术的渴望,令动态化平面设计在众多的媒体表达形式中脱颖而出。数字媒体艺术以数字技术为基础,带给人们不同于以往的方式和角度来观看和理解世界,在移动终端平台上,动态设计作品不仅大大扩展了传统艺术的表现内容和形式,又向受众传输了更迅速、更直观地传播数据信息,并带来了更强的视觉冲击和不一样的身心体验,在科技背景下的艺术表现形式,从来都是无法分割的融合点。有鉴于此,科技和艺术的交叉为我们带来了更加丰富的视觉媒介,为处于静态的平面设计动态化表现,带来了无限可能。在设计中的整个动态过程,相比较下的信息量都远远高于传统的静态设计,动态化平面设计丰富的动态效果也会令受众投入更多的情感,数码媒体发挥着书一样的功能,但是更具有视觉魅力。探求动态平面设计是一个过程,与科技的发展存在着必然的呼应和联系。在这样的体系下研究,首先我们要研究终端媒介中的动态化平面设计,以及它所带来的形式效果、变革经历、历史发展,以及它应运而生的必然性。其次,再从动态化平面设计的设计思维入手,充分的联系实际的生活体验、案例、和实践项目去解释和分析。第三从组成要素以及未来发展来看,概述理念等几个角度,结合有关的作品、创意影视类广告等进行系统的研究,探求在数字媒体语境下的动态化平面设计的常态和规律,从而使传统平面的转型道路上得以时时创新打破常规。移动终端中的动态平面设计具有极强的操作性、丰富的交互形式以以及庞大的数据信息交流所组成,这样的结合会带来全新的交互试听体验。传统艺术再现现实,数字艺术仿制现实,如此为移动终端的新媒体设计与应用扩宽思路。所以分析动态化平面设计在移动终端界面中的思维模式更为重要,让其以更加当代的数字技术和思维角度融合于生活、呈现于大众,更好的服务生活,沟通社会,便是我们的主旨。
[Abstract]:With the rapid development of digital technology, media forms and terminal platforms are changing with each passing day. People's pursuit of life and the desire of art make dynamic graphic design stand out in many forms of media expression. Digital media art is based on digital technology, which brings people different ways and angles of viewing and understanding the world. On mobile terminal platform, dynamic design works not only greatly expand the performance content and form of traditional art. It also transmits the data information more quickly and intuitively to the audience, and brings a stronger visual impact and different physical and mental experience. In the background of science and technology, the form of art expression has always been an inseparable fusion point. In view of this, the intersection of technology and art brings us more abundant visual media, dynamic expression of graphic design in static state, and infinite possibility. In the whole dynamic process of design, the amount of information in comparison is much higher than that in traditional static design. The rich dynamic effect of dynamic graphic design will also make the audience invest more emotion, and the digital media play the function of books. But more visually attractive. Exploring dynamic graphic design is a process, and there is an inevitable connection with the development of science and technology. In this system, first of all, we have to study the dynamic graphic design in the terminal media, and the formal effect, reform experience, historical development, and the inevitability of it. Secondly, starting with the design thinking of dynamic graphic design, fully connecting with the actual life experience, cases, and practical projects to explain and analyze. Thirdly, from the point of view of the elements and the future development, summarize the concept, combine the related works, creative film and television advertising, and carry on systematic research to explore the normality and law of dynamic graphic design in the context of digital media. So that the transformation of the traditional plane on the road can always innovation break the convention. The dynamic graphic design of mobile terminal has strong maneuverability, rich interaction forms and huge data and information exchange, such a combination will bring a new interactive audition experience. Traditional art reproduces reality and digital art simulates reality, which broadens the design and application of new media for mobile terminal. Therefore, it is more important to analyze the thinking mode of dynamic graphic design in the mobile terminal interface, so that it can be integrated into life with more contemporary digital technology and thinking angle, present to the public, better serve life, and communicate with the society. Is our main idea.
【学位授予单位】：鲁迅美术学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J51

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