设计新族——现代服饰吊牌设计

发布时间：2018-06-09 00:06

本文选题：现代服饰 + 服饰商品　；参考：《装饰》1998年01期

【摘要】：正服饰吊牌是与服饰结合为一体的广告形式,属POP广告范畴。吊牌采用放置、悬挂、缝贴、吊、卡等形式,安置在衣、裤、裙、帽、鞋、袜、手套、提包等服饰商品上,故又称商品装潢标签。早期的服饰吊、贴牌上是单一的产品标签,纹样单调,设计乏味。现代经济的发展,服饰款式的更新,把吊牌设计推到了树立商品形象、诱惑消费心理、刺激顾客购买欲的广告促销的前沿阵地。这一点,不仅被愈来愈多的服饰企业家所认识、所垂青,更为众多的装潢美术设计工作者所重视、所投入。
[Abstract]:Dress tag is a combination of dress advertising form, belongs to pop advertising category. The tag is placed in clothes, trousers, skirts, hats, shoes, socks, gloves, handbags and so on in the form of placing, hanging, sewing, hanging, card and so on, so it is also called commodity decoration label. Early clothing hanging, stickers are a single product label, monotonous patterns, design boring. With the development of modern economy and the renewal of dress style, the design of tag has been pushed to the front position of setting up the image of goods, enticing the psychology of consumption and stimulating the advertising promotion of customers' desire to buy. This is not only recognized by more and more clothing entrepreneurs, but also valued and invested by more and more decorating art designers.
【作者单位】：江西师范大学艺术学院美术系
【分类号】：J524

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