商业摄影的视觉形态研究

发布时间：2018-06-09 11:07

本文选题：商业摄影 + 视觉形态　；参考：《齐齐哈尔大学》2013年硕士论文

【摘要】：随着我国社会经济的快速发展，人们对社会文化层面中的精神文化需求也日益增加。正是这种社会大众审美需求的提高，大大地推动了我国设计领域的快速发展。此时，我国的设计领域对“读图时代”的来临即商业摄影在设计领域的广泛推广带来了机遇。 1839年，摄影技术被发现，迄今已有近200年。它之所以能够被人们所青睐并源远流长，源于其能够反映事物客观存在的独有的特性。商业摄影，毋庸置疑是围绕商业市场用视觉设计的表现手法为商品或有关于商品的相关活动展开的摄影艺术。商业摄影在艺术设计中占据着十分重要的位置，由于其自身的自然的原因——商业效应。因此，商业摄影通常被大众理解为广告摄影，它的设计过程决定了商业摄影必须要具备完整的设计过程和明确的摄影目标，并对此目标进行视觉形态设计，在某种程度上，视觉形态设计摄影可以被看作为商业摄影。商业摄影有别于其他类型的摄影，其主要因素是商业摄影往往更注重表达商品的特点和用途，商业摄影利用其自身的特性使视觉形态将许多不同的相关元素结合到一起延续并形成流畅自然的视觉画面，这种视觉形态往往主题鲜明、特征突出、没有过多的语言。商业摄影就是依靠这种自身极强的图解性能，准确的传达出该商品的信息，，并对商品进行有力、真实的宣传，增强人群对商品的消费欲望，提高该商品的消费力度。如今，广告已经成为一种商业行为，并成为市场效应中必不可少的商业宣传手段，因此视觉形态设计俨然已经成为商业摄影中的重中之重。本论文旨在提高人们对商业摄影艺术认识的同时更加深刻的加深了消费者对商品的理解和熟识度。本论文依照提出问题、分析问题和解决问题的研究方法，逻辑性的展开论述。论文主要以视觉形态为中心，统计和分析了在其设计过程中对现代化技术的应用、作品的动态效果以及摄影师创新意识和对情感的表达等，旨在研究视觉形态设计对商业摄影的重大价值和深远影响。
[Abstract]:With the rapid development of our country's social economy, people's spiritual and cultural needs in social and cultural level are increasing day by day. It is this kind of social masses esthetic demand enhancement, promoted our country design domain fast development greatly. At this time, the field of design in our country has brought the opportunity to the coming of "the Age of Reading Pictures", that is, the extensive popularization of commercial photography in the field of design. In 1839, photography technology was discovered, and it has been nearly 200 years. It can be favored by people and has a long history, because it can reflect the unique characteristics of the objective existence of things. Commercial photography is undoubtedly the art of photography that revolves around the commercial market in terms of visual design as a commodity or a related activity about a commodity. Commercial photography occupies a very important position in art design, because of its own natural reason-commercial effect. Therefore, commercial photography is generally understood by the public as advertising photography, and its design process determines that commercial photography must have a complete design process and a clear photographic goal, and design the visual form of this goal, to a certain extent, Visual form design photography can be seen as commercial photography. Commercial photography is different from other types of photography, the main factor being that commercial photography tends to focus more on expressing the characteristics and uses of goods. Commercial photography makes use of its own characteristics to make the visual form combine many different related elements together and form a smooth and natural visual picture. Commercial photography is relying on this very strong graphic performance, accurately convey the information of this commodity, and carry out a strong, real propaganda of the goods, enhance the people's desire to consume goods, and improve the consumption of this commodity. Nowadays, advertising has become a kind of commercial behavior and a necessary means of commercial propaganda in the market effect, so the design of visual form has become the most important part of commercial photography. The purpose of this paper is to improve people's understanding of the art of commercial photography at the same time to deepen the understanding and familiarity of consumers. This paper mainly focuses on the visual form, statistics and analysis of the application of modern technology, the dynamic effect of the work, the creative consciousness of the photographer and the expression of emotion in the process of its design, etc. The purpose of this paper is to study the great value and profound influence of visual form design on commercial photography.
【学位授予单位】：齐齐哈尔大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J41

【相似文献】