公关广告文案的结构

发布时间：2018-06-09 12:29

本文选题：公关广告 + 广告文案　；参考：《装饰》1998年04期

【摘要】：本文节选自《公关广告艺术》一书,为黑龙江美术出版社1996年出版的“视觉设计教育丛书”中之一种,作者刘庆孝系山东艺术学院美术设计系教授、系副主任。全书共分概念篇、形象篇、策划篇、创意篇、审美篇、文案篇、设计篇、攻心篇、CI战略篇、辉煌篇十章,原书责任编辑原守俭、张雨人。本刊发表此文征得了作者的同意,特向作者和原书责任编辑致谢。
[Abstract]:This article is excerpted from the book "Public Relations Advertising Art", one of the series of Visual Design Education published by Heilongjiang Art Publishing House in 1996. The author Liu Qingxiao is a professor and deputy director of the Department of Fine Arts Design of Shandong Academy of Art. The book is divided into concept, image, planning, creative, aesthetic, copywriting, design, attack the heart of CI strategy, brilliant chapter 10 chapters, the original book responsibility editor, Zhang Yuren. With the consent of the author, we thank the author and the responsible editor of the original book.
【分类号】：J524

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