形态设计在平面广告中的研究

发布时间：2018-06-10 02:01

本文选题：平面设计 + 形态设计　；参考：《沈阳航空航天大学》2012年硕士论文

【摘要】：平面设计是一门综合性的应用学科,它的发展与政治、经济、文化以及人们的生活方式有着极其密切的联系。不同的时代会产生不同的审美意识,平面设计的形态也随之不断的发生变化。在科技和信息技术飞速发展的今天,平面设计形态的发展有了新的趋势。它不仅仅是单纯的传递商品信息的活动,还是人们文化品位和审美价值的体现。如何把握现代平面设计的形态,已成为主流文化品位的重要体现。随着网络、高科技的不断涌现,平面设计的表现手法也变得多种多样,那些千篇一律、冰冷的设计作品已经很难吸引人们的注意力。在不知不觉中,现代平面设计已经逐渐的摆脱了其传统的设计形态,取而代之的是三维化或多维化的形态在二维平面实体中的展现。传统平面广告的形态只以人的视觉语言为主导,而多维化平面设计形态不但将受众的五感(视觉、听觉、嗅觉、味觉、触觉)参与在设计作品中,而且和受众进行交流互动。这种表现形式使受众在欣赏设计作品的氛围中欣然的接受了广告所传达的信息,因此多维化的表现技法已经成为平面广告设计中最新颖、最有效的的表现形式。在新时代的背景下,准确地把握平面设计的形态特征尤为重要。当代人逐渐认识到文化品位的重要性,因此多维化在平面设计领域受到广大设计工作者的认可;而绿色的、本土的、个性化的设计形态也倍受人们的关注。网络和高科技使得平面设计形态多种多样,那么绿色的、本土的、个性化的设计作品就会从那些平淡无奇、缺乏创意的设计作品中脱颖而出,吸引受众的注意力。
[Abstract]:Graphic design is a comprehensive applied subject. Its development is closely related to politics, economy, culture and people's way of life. Different times produce different aesthetic consciousness, and the form of graphic design changes constantly. With the rapid development of science and information technology, the development of graphic design has a new trend. It is not only the mere transmission of commodity information activities, but also the embodiment of people's cultural taste and aesthetic value. How to grasp the form of modern graphic design has become an important embodiment of mainstream cultural taste. With the continuous emergence of the network and high technology, graphic design has become a variety of expression techniques, those stereotyped, Cold designs have been hard to draw attention to. Unconsciously, the modern graphic design has gradually got rid of its traditional design form, and replaced by the three-dimensional or multi-dimensional shape in the two-dimensional plane entity display. The form of traditional print advertisement is only dominated by human visual language, and multidimensional graphic design not only involves the audience's five senses (vision, hearing, smell, taste, touch) in the design works, but also communicates with the audience. This form of expression makes the audience readily accept the information conveyed by the advertisement in the atmosphere of appreciating the design works, so the multidimensional performance technique has become the most novel in the graphic advertising design. Under the background of the new era, it is very important to accurately grasp the morphological features of graphic design. The contemporary people gradually realize the importance of cultural taste, so multidimensional design in the field of graphic design is recognized by the majority of designers; and green, local, personalized design form has also attracted people's attention. Network and high technology make graphic design form a variety, so green, local, personalized design works from the ordinary, lack of creative design works stand out, attracting the attention of the audience.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

【参考文献】