基于J2EE的广告业务管理系统的设计与实现

发布时间：2018-06-13 08:03

  本文选题：广告 + 业务管理　； 参考：《电子科技大学》2013年硕士论文

【摘要】：广告以其万千的形态，精彩的内容吸引了人们的眼球，改变了你我的生活。然而，要将这些繁杂的广告进行良好的管理却是很多广告公司亟待改进的地方。广告市场繁荣发展的今天，广告策划必须要得到更加细致的业务管理，以及能够及时的了解广告动态，以便可以及时的进行广告优化。同时，广告产品营销人员也期望能够较为方便的了解广告的销售情况，可以在需要时得到公司广告资源使用信息等。而作为公司的管理者，更加需要实时的了解、组织以及调配公司的广告资源，才能够保证公司资源的合理分配与高效使用，从而保证自身的利益。广告公司能够对广告进行精确地投放，此时，再配以良好的广告管理系统，结合团队营销，就能够完成多样的销售方案。广告业务管理系统就在市场的驱动之下，应运而生。 本文是在设计与实现基于J2EE的广告业务管理系统，建立属于自己的广告业务数据库，设计实现广告申请到广告制作等一系列功能模块。针对目前国内外类似系统的不足，依托J2EE技术的成熟使用，对J2EE的关键技术开展研究，，主要将实现广告级别定位，广告类型，资源利用大小的统一管理等功能。本系统将主要针对广告业务流程做出一定的分析，并且将分析成果实例化，在分析的过程中，不断深入，以便使广告业务流程更加简单，使工作人员的工作效率显著提高。 在本次课题的研究中，本文以广告业务管理为主要的研究对象，利用信息化手段和IT技术搭建基于J2EE的广告业务管理系统，解决存在的问题。 本系统在设计工程中涉及研究UML统一建模语言在描述系统需求以及在设计软件结构方面的运用。本系统的问题分析采用当前流行的、高效的面向对象分析法。以便可以更好的看清问题的本质，从而良好、快捷的解决问题。在解决问题过程中建立对象业务模型，帮助开发者更好的认识、掌握业务，节约后面建立抽象内和业务模型的时间。在研究使用UML统一建模语言设计系统模块及功能时，会将每个该功能的数据类型加以确认，这样对后期开发广告业务管理系统可以简化许多流程，节约时间，提高开发效率。
[Abstract]:Advertising with its thousands of forms, wonderful content attracted the attention of people, changed your life. However, the need for these complex advertising good management is a lot of advertising agencies need to improve. Today, the advertising market is booming and development, advertising planning must be more careful business management, as well as timely understanding of advertising trends, so as to be able to timely optimization of advertising. At the same time, the advertising product marketers also expect to be able to understand the advertising sales situation more conveniently, can get the company advertising resources use information and so on. As the manager of the company, it needs to know in real time, organize and allocate the advertising resources of the company, so as to ensure the rational allocation and efficient use of the company's resources, thus ensuring its own interests. The advertising company can deliver the advertisement accurately, at this time, with a good advertising management system, combined with team marketing, can complete a variety of sales plans. Advertising business management system is driven by the market, came into being. This paper designs and implements an advertisement business management system based on J2EE, establishes its own advertising business database, and designs and implements a series of function modules, such as advertisement application to advertisement production. Aiming at the deficiency of similar systems at home and abroad, relying on the mature use of J2EE technology and researching the key technologies of J2EE, the functions of advertising level positioning, advertising type, unified management of resource utilization and so on will be realized. The system will mainly focus on advertising business process analysis, and the analysis results instantiated, in the analysis process, in-depth, in order to make the advertising business process more simple, so that the staff work efficiency significantly improved. In the research of this topic, this paper takes the advertising business management as the main research object, uses the information technology and the IT technology to build the advertisement service management system based on J2EE, solves the existing problems. This system is concerned with the application of UML in describing the system requirements and designing the software structure. The problem analysis of this system adopts the current popular, efficient object-oriented analysis method. In order to better understand the nature of the problem, thus a good, quick solution to the problem. In the process of solving the problem, the object business model is established, which helps the developer understand better, master the business, and save the time of establishing the abstract inner and business model. In the study of designing system modules and functions by using UML Unified Modeling language, the data types of each function will be confirmed. In this way, many processes can be simplified, time saved and development efficiency improved for the later development of advertising business management system.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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本文编号：2013310