视觉传达设计中的空间情境营造

发布时间：2018-06-13 11:09

本文选题：视觉传达 + 空间情境　；参考：《湖北工业大学》2010年硕士论文

【摘要】：当今时代,视觉传达设计早已融入到生活的方方面面,小到一张张个人名片,大到整栋大厦墙面的商业广告,这些从纯平面的纸质媒介到有厚度的空间媒介都通过文字、图形、色彩编排营造着特定的信息,在人类文明的进程中,视觉传达从未停止过,特别是进入21世纪,数码信息社会后,平面的视觉设计从单纯的商品信息传递,发展为包括公益、文化等领域的信息传递。数字化和电子信息技术的发展,为视觉设计带来了更为丰富的内容和表现形式。随着后信息时代的深层社会变革,特别是光电技术和数字化媒体的广泛应用,使视觉传达设计从原来简单的平面形态向更为丰富、更具有纵深感的空间领域拓展。设计师越来越注重视觉传达设计中的空间情境营造。视觉传达设计的内容和形式受到科技不断发展及新兴媒介特征的视觉文化传播的影响。在这样一个信息纷繁的时代,商业信息、公益信息、文化信息在不断地向更加纵深、更加广泛、更加多元的视觉方向衍变,改变和影响着人们的审美和视觉阅读习惯。当今的视觉设计艺术早已进入到了一个多维的创造性空间,视觉传达设计艺术家早已不满足于单纯的二维空间的思考,而是将其创作的视野扩展到多维的空间范围中。现代视觉传达研究者对空间做了比较深入的研究和探索,呈现出多元的局面。经常将不同空间的事物、活动集中到同一画面加以组合与表现,制造出不合逻辑的、不同时空全方位的、综合的新空间结构,来引发想象形成审美意象。其中有平面空间、三维空间、错视空间、多维空间,许多时候两种或两种以上的空间形态交混使用,使设计变得更加具有神秘性、震撼力。这种空间表现形式是具有多维空间特点的“综合性空间”,其信息含量丰富,给人以时空无限延展的感受和广阔的反思与想象余地,从中领悟到全新感觉。文章分为五个部分进行分析,首先第一个部分即第一章是对视觉传达设计动机与现状以及内容与方法进行简单的介绍。第二章内容开始展开对视觉传达设计中进行空间情境营造的形式进行了总结与概括,,主要是介绍如何在二维空间中进行三维、四维以及多维空间的表现。第三章内容主要是介绍空间情境营造的设计方法,是在对第二章内容总结概括的基础上提出的设计方法。第四部分主要是针对第三章所归纳视觉传达设计中空间情境营造的方法的具体运用的案例研究。最后一部分是对这次课题研究的一个总结性内容,以及空间情境在二维设计中的发展前景。
[Abstract]:In today's era, visual communication design has long been integrated into all aspects of life, ranging from individual business cards to commercial advertisements on the walls of the whole building, from plain paper media to thick space media through words and graphics. Color arrangement creates specific information, in the process of human civilization, visual communication has never stopped, especially in the 21st century, after the digital information society, the visual design of the plane has developed from simple commodity information transmission to include public interest. The transmission of information in areas such as culture. With the development of digital and electronic information technology, visual design has brought more abundant contents and forms of expression. With the deep social changes in the post-information age, especially the wide application of photoelectric technology and digital media, the design of visual communication is expanded from the original simple plane form to the richer and more profound space field. Designers pay more and more attention to the creation of space situation in visual communication design. The content and form of visual communication design are influenced by the continuous development of science and technology and the transmission of visual culture with the characteristics of emerging media. In such an information age, commercial information, public information, cultural information are constantly moving to a deeper, broader, more diversified visual direction, changing and affecting people's aesthetic and visual reading habits. Nowadays, the art of visual design has already entered a multi-dimensional creative space. The artist of visual communication design has not been satisfied with the thinking of simple two-dimensional space, but has expanded his creative field of vision to multi-dimensional space. Modern visual communication researchers have done more in-depth research and exploration of space, showing a pluralistic situation. The activities of different spatial objects are often combined and expressed in the same picture to create a new spatial structure which is illogical, omnidirectional and comprehensive in different time and space, to induce imagination to form aesthetic image. There are plane space, three dimensional space, wrong view space, multi-dimensional space, many times two or more kinds of space form mixed use, so that the design becomes more mysterious and powerful. This kind of space form is "comprehensive space" with multi-dimensional space characteristic, its information content is rich, gives the person with the time and space infinite extension feeling and the broad introspection and the imagination space, understands the brand-new feeling from it. This paper is divided into five parts. The first part is the first part, the first chapter is the visual communication design motivation and current situation, as well as the content and methods of a simple introduction. The second chapter begins to summarize and generalize the form of creating the space situation in the visual communication design. It mainly introduces how to represent the three-dimensional, four-dimensional and multi-dimensional space in the two-dimensional space. The third chapter mainly introduces the design method of the space situation construction, and puts forward the design method based on the summary of the second chapter. The fourth part is the case study of the concrete application of the space situation creation method in the visual communication design summarized in the third chapter. The last part is a summary of the research, and the development prospect of spatial context in 2D design.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J525

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