白城市连城卖场布局策略的研究

发布时间：2018-06-13 18:35

本文选题：白城市 + 连城卖场　；参考：《吉林大学》2012年硕士论文

【摘要】：零售行业是一个与国家的发展人民的生活有着重要关系的一个行业，，零售行业的发展与一个国家的经济发展密切相关。我国的经济已经增长了有20年之久，在这些年中，我国的零售产业每年的增长速度可以达到7%，已经成为全球零售产业增长比较快的国家。在整个零售产业的发展过程中，也是机遇与挑战并存，这在无形之中就提高了零售行业的整体素质，让零售行业成为未来我国经济发展的一个非常重要的环节之一。对于大多数的零售产业来说，消费者的冲动购物是一个比较鲜明的特征。冲动购物是门店内所有营销变量叠加作用的综合效果。购物环境、价格、商品特性、包装、购物时点的广告以及推销都会促使冲动购物。如何促使顾客在店内的冲动购物或无计划购物最大化，这就涉及到终端设计的问题，包括卖场布局与产品陈列等一系列问题。本文以白城市连城卖场为实例对其卖场的布局进行了研究，分成六个部分对其进行阐述：第1部分为绪论。在本篇论文的绪论部分的第1小节主要对论文研究的背景和问题的提出进行了论述；在第2小节对论文的目的及研究意义进行了阐述；第3小节对本篇论文的研究内容和方法进行了描写。第2部分为卖场布局相关理论的概述。本章主要描写的是与卖场有关的一些相关的内容，像是卖场的含义、卖场的要素、卖场的类型和卖场布局的原则。第3部分为国内外先进卖场布局经验的总结。在对白城市连城商街的布局进行研究之前，先对国内外先进卖场布局的经验进行了总结，这其中包括卖场场址的选择、卖场功能的分布、卖场设施的布置和卖场内景的设计。第4部分为白城市卖场外部经营环境分析。在对白城市连城商街的布局进行研究之前，先对白城市卖场的外部经验环境进行了分析，这其中包括白城市社会经济发展现状的分析、商业步行街发展现状的分析、商业卖场发展现状的分析、商业地下街发展现状的分析和连城卖场场址优势分析。第5部分为白城市连城卖场布局策略制定。在本章作者主要描写的是连城卖场功能分布的制定、连城卖场设施布置的策略和连城卖场内景设计的策略。第6部分为结论与展望。作者在本章对前面的一些章节的内容进行了总结，并对未来白城市连城卖场的研究做出了展望。
[Abstract]:The retail industry is an industry which has an important relationship with the development of the country and the life of the people. The development of the retail industry is closely related to the economic development of a country. China's economy has been growing for 20 years. In these years, China's retail industry can grow at a rate of 7% a year, and has become a relatively fast growing country in the world. In the process of the development of the whole retail industry, opportunities and challenges coexist, which improves the overall quality of the retail industry and makes the retail industry become one of the very important links in the future economic development of our country. For most retail industries, consumer impulse shopping is a distinct feature. Impulse shopping is the comprehensive effect of all marketing variables in the store. Shopping environment, price, commodity characteristics, packaging, shopping hour advertising and marketing all promote impulse shopping. How to maximize the customer's impulse shopping or unplanned shopping in the store, which involves terminal design issues, including store layout and product display and a series of issues. This paper takes Baicheng Liancheng Shop as an example to study its distribution, and divides it into six parts: the first part is the introduction. In the first section of the introduction part of this paper, the background and problems of the research are discussed, and the purpose and significance of the research are described in the second section. The third section describes the research contents and methods of this paper. The second part is the summary of the relevant theories of the distribution of the stores. This chapter mainly describes some relevant contents related to the sale, such as the meaning of the store, the elements of the sale, the type of the sale and the principles of the distribution of the store. The third part is the summary of the domestic and foreign advanced store layout experience. Before studying the layout of Liancheng Commercial Street in Baicheng, this paper summarizes the experience of domestic and foreign advanced store layout, which includes the selection of store site, the distribution of store function, the layout of store facilities and the design of interior scene. The fourth part is the analysis of the external management environment of the Baicheng Shop. Before studying the layout of Liancheng Commercial Street in Baicheng City, the paper analyzes the external experience environment of Baicheng Shop, which includes the analysis of the present situation of social and economic development of Baicheng City, the analysis of the present situation of the Development of Commercial pedestrian Street, The analysis of the development status of commercial stores, the development of commercial underground street and the advantages of Liancheng retail site. The fifth part is the layout strategy of Baicheng Liancheng store. In this chapter, the author mainly describes the formulation of the function distribution of the Liancheng store, the strategy of the layout of the facilities and the strategy of the interior scene design of the Liancheng store. The sixth part is the conclusion and prospect. In this chapter, the author summarizes the contents of some previous chapters, and prospects the future research of Baicheng Liancheng Shop.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F721

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