消费文化下的《江南都市报》研究

发布时间：2018-06-16 13:00

本文选题：消费文化 + 消费社会　；参考：《江西师范大学》2007年硕士论文

【摘要】： 20世纪90年代以来,随着我国市场经济的建立,中国开始大规模迈入大众消费时代,消费文化也呈现出新的特点。在消费文化的影响下,都市报产生、发展并成为各界研究的热点。本研究既是以消费文化理论、新闻传播理论为指导,采用内容分析法,以2007年1月1日到2月25日的《江南都市报》为研究材料,旨在通过研究探讨消费文化在哪几个方面对都市报造成了什么影响。研究表明,《江南都市报》的传播策略、广告、新闻娱乐化现象及日常生活政治参与等都是深受消费文化影响的结果。在消费文化的影响下,《江南都市报》采取的是“受众本位”为主导的传播模式。首先,在新闻定位上注重新闻的实用性和可读性;其次,使用适合市民读者的通俗化、本地化的语言编写新闻;第三,在商品美学的影响下,都市报的版面设计时尚方便;最后,日常审美要求都市报注重形象塑造,强调报纸的服务性。消费文化下的《江南都市报》通过市民读者定位来培育广告市场。而当前的消费文化特征也在广告中得到了体现。同时,消费热点构成了《江南都市报》的专版,与广告交相呼应;报纸与商家合作共谋,联合进行商业炒作,操纵着读者的消费欲望。消费文化在《江南都市报》中的另一个重要体现就是新闻娱乐化倾向。娱乐新闻、市民新闻及暴力犯罪等软新闻在报纸中所占的比例很高,而且该报也大量采用抢眼的新闻图片。消费文化使《江南都市报》的报道十分关注市民的日常生活,这正为报纸参与生活政治提供了可能。本文的第三章第六节对消费文化下《江南都市报》存在的某些缺陷进行了批判,并提出了相应的对策,供其他都市报参考和借鉴。由于时间和本人能力有限,本研究对消费文化下《江南都市报》的消费议题报道没有进行深入探讨,有待今后进一步完善。
[Abstract]:Since 1990s, with the establishment of China's market economy, China began to enter the era of mass consumption on a large scale, and consumer culture has taken on new characteristics. Under the influence of consumer culture, metropolitan newspaper has become a hot research topic. This study is based on the theory of consumption culture and the theory of news communication, and adopts the content analysis method, taking the Jiangnan Metropolis Daily from January 1 to February 25, 2007 as the research material. The purpose of this study is to explore the impact of consumer culture on metropolitan newspapers. The study shows that the communication strategy, advertising, news entertainment and political participation in daily life of Jiangnan Metropolis Daily are all the results of consumption culture. Under the influence of consumption culture, Jiangnan Metropolis Daily adopts the "audience-oriented" mode of communication. First of all, attention should be paid to the practicability and readability of news in news positioning; secondly, news should be compiled in a local language suitable for public readers; thirdly, under the influence of commodity aesthetics, the layout design of urban newspapers is fashionable and convenient. Finally, the daily aesthetic requirements of the city newspaper focus on image shaping, emphasizing the service of newspapers. The Jiangnan Metropolis Daily cultivates the advertising market through the orientation of the citizen readers under the consumption culture. But the current consumption culture characteristic also has been manifested in the advertisement. At the same time, the consumption hot spots form the special page of Jiangnan Metropolis Daily, which echoes with the advertisement; the newspaper and the merchant cooperate and conspire to carry out the commercial speculation jointly, and manipulate the readers' consumption desire. Another important embodiment of consumption culture in Jiangnan Metropolis Daily is the tendency of news entertainment. Entertainment news, citizen news, violent crime and other soft news accounts for a high proportion of newspapers, and the paper also used a large number of eye-catching news pictures. Consumption culture makes the report of Jiangnan Metropolis Daily pay close attention to the daily life of citizens, which provides the possibility for newspapers to participate in life politics. The sixth section of this paper criticizes some defects of Jiangnan Metropolis newspaper under the consumption culture, and puts forward the corresponding countermeasures for reference and reference of other metropolitan newspapers. Due to the limitation of time and ability, this study has not deeply discussed the consumption issues of Jiangnan Metropolis Daily under the consumption culture, and needs to be further improved in the future.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G219.2

【引证文献】