中国汽车业网络广告研究

发布时间：2018-06-17 15:07

本文选题：汽车营销 + 汽车广告　；参考：《吉林大学》2005年硕士论文

【摘要】：本文主要通过详实的数据,对中国汽车业网络广告进行了透彻的研究。随着中国网络传播的高速成长,汽车市场竞争的日益激烈,汽车营销的不断成熟,中国的汽车网络广告的形式越来越多样,空间越来越丰富,网络媒介的优势越来越明显。汽车网络广告的发展趋势:(1)汽车网络广告地位提高,(2)竞争激烈,逐渐成熟,(3)工具化、商务化趋势,(4)公关、广告一体化趋势,(5)整合与专业的融合。因此网络媒介必须根据用户的需求安排更好的资讯内容,以吸引更多的用户,为广大用户提供丰富的汽车资讯。设计出更多新颖、具有创造性的广告形式,才能吸引到更多汽车公司或经销商的网络广告。
[Abstract]:This article mainly through the detailed data, has carried on the thorough research to the Chinese automobile industry network advertisement. With the rapid growth of China's network communication, the increasingly fierce competition in the automobile market and the continuous maturity of automobile marketing, the forms and space of China's automobile network advertising are becoming more and more diverse, and the advantages of the network media are becoming more and more obvious. The Development trend of Automobile Network Advertising is: 1) the position of Automobile Network Advertising is improving (2) the competition is fierce, gradually maturing (3) tools, and (4) the tendency of business is PR), the trend of integration of advertisement is 5) Integration with specialty. Therefore, the network media must arrange better information content according to the needs of users, in order to attract more users and provide abundant automobile information for the majority of users. Design more innovative, creative advertising forms to attract more car companies or dealers of online advertising.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：F713.8

【引证文献】