基于二维码的订餐广告发布系统研究与设计

发布时间：2018-06-18 03:53

本文选题：订餐广告发布系统 + QR　；参考：《黑龙江大学》2012年硕士论文

【摘要】：随着经济水平的不断发展以及人民生活水平的不断提高，我国餐饮业在市场上的发展也迎来了巨大的变化以及前所未有的改变。传统的经营理念、管理模式面对着巨大的挑战，利用先进的信息技术、通信技术及计算机技术来提升企业的竞争力已经成为企业关注的焦点。与此同时二维码作为一种新时期的信息载体，其与手机相结合的应用形式已经渗透到各个领域。因此，基于二维码的订餐广告发布系统的研发定会为餐饮企业提供一条新型的经营模式。本文首先简要介绍了二维码（QR Code）的起源、发展历史以及其应用范围和发展前景，其次还对QR Code的基本特点、符号结构、编码规则和译码主要流程等内容进行了详细的介绍和分析，然后分别在手机端和电脑端实现了对订餐广告发布系统进行了详细的设计和研究。同时本文还完成了QR Code的编码过程与软件识别功能。二维码订餐系统主要有两部分构成，分别是餐厅使用的菜单生成系统与顾客使用的订单生成系统。菜单生成系统可以将菜品生成二维码菜单，以供顾客点餐用，，也可以作为订餐广告派发出去。用户可以打开手机中的订餐系统（订单生成系统）直接给菜单上的菜品进行拍摄来完成订餐。基于二维码技术的订餐广告发布系统对餐饮业的经营无论在业务管理方面还是在人员管理方面都会起到辅助决策作用，这样就能极大地提高餐厅的运行效率，从而提升餐厅自身的竞争优势。
[Abstract]:With the development of economic level and the improvement of people's living standard, the development of Chinese catering industry in the market has also ushered in tremendous changes and unprecedented changes. The traditional management concept and management mode are facing great challenges. Using advanced information technology, communication technology and computer technology to enhance the competitiveness of enterprises has become the focus of attention. At the same time, as a kind of information carrier in the new era, the application of QR code combined with mobile phone has penetrated into various fields. Therefore, the research and development of the order advertising system based on QR code will provide a new business model for catering enterprises. In this paper, the origin, development history, application scope and prospect of QR Code are briefly introduced, and then the basic characteristics of QR Code, symbol structure, and the structure of QR Code are introduced. The coding rules and the main decoding flow are introduced and analyzed in detail, and then the system of ordering advertisement is designed and studied in detail on the mobile phone and computer respectively. At the same time, the coding process and software recognition function of QR Code are completed. The system consists of two parts: menu generation system used in restaurant and order generation system used by customers. Menu generation system can generate QR code menus for customers to order, or can be distributed as ordering advertisements. Users can open the order system in the phone (order generation system) directly to the menu of the dishes to complete the order. The ordering advertisement publishing system based on QR code technology will play an auxiliary role in the business management and personnel management of the catering industry, which will greatly improve the efficiency of the restaurant operation. In order to enhance the competitive advantage of the restaurant itself.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP391.44

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