公益微电影:“创意长广告”的蜕变——从《爱的联想》谈起

发布时间：2018-06-19 06:38

本文选题：《爱的联想》 + 微电影　；参考：《电影新作》2012年02期

【摘要】：微电影伴随着新媒体的发展应运而生,实现了新媒体与影视艺术的一次创新联姻。公益微电影《爱的联想》作为具有品牌宣传功能的创意长广告,更是完成了奉献与救赎的双重目标。在与传统博弈的同时,微电影不断拓展着自身的发展空间。
[Abstract]:Micro-film came into being with the development of new media and realized an innovative marriage between new media and film and television art. As a creative advertisement with brand propaganda function, the public welfare micro film Lenovo of Love accomplishes the double goals of dedication and redemption. With the traditional game, micro-film is constantly expanding its own development space.
【作者单位】：复旦大学;
【分类号】：J905

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