试论民国时期生活书店装帧设计式样的形成

发布时间：2018-06-21 01:46

本文选题：生活书店 + 设计印刷规约　；参考：《中国编辑》2015年03期

【摘要】：生活书店创立于1932年,是生活·读书·新知三联书店(以下简称"三联书店")的前身之一。生活书店是构成20世纪上海出版业黄金时代的重要组成部分,其出版物亦是民国出版物研究的重要组成部分。生活书店早期的相关史料是研究民国期间书籍装帧形态的重要窗口之一。通过工作报告、回忆录、书信等资料,可以还原特定意识形态主导下的特定图像风格。文章基于生活书店史料的文献整理与解读,结合生活书店出版物设计印刷准则及其产生效应的分析、生活书店自身形象、广告制图与制作规范的整体规划,印证生活书店其各类型出版物的风格形成、合并后的三联书店延续至今的独特装帧风格与从生活书店早期形成的重视图书装帧的传统是不无关联的。
[Abstract]:Life Bookstore, founded in 1932, is one of the predecessor of Life Reading New knowledge Bookstore (hereinafter referred to as "Sanlian Bookstore"). Life bookshop is an important part of the golden age of Shanghai publishing industry in the 20th century, and its publication is also an important part of the publication study of the Republic of China. The relevant historical materials of the early life bookstores are one of the important windows to study the binding form of books during the Republic of China. Through work reports, memoirs, letters and other materials, you can restore the specific image style dominated by specific ideology. This article is based on the literature arrangement and interpretation of the historical materials of the life bookstores, the analysis of the design and printing guidelines of the publications of the life bookstores and the analysis of their effects, the overall planning of the living bookstores' own image, advertising drawing and production norms. It is proved that the style of various kinds of publications of the life bookstore is formed. The unique binding style of the combined triple bookstore is closely related to the tradition of attaching importance to the binding of books formed in the early days of the life bookstore.
【作者单位】：四川农业大学风景园林学院;生活·读书·新知三联书店;
【分类号】：G239.29

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