中国传统“福文化”在当代平面设计中的传承与创新

发布时间：2018-06-22 08:51

本文选题：福文化 + 平面设计　；参考：《内蒙古师范大学》2013年硕士论文

【摘要】：近年来，随着中国经济软实力的不断增强，中国的设计在世界设计界也占有了一席之地，越来越多的本土设计师更加注意探究传统文化的根源，从传统文化中汲取养分，以传承中华传统文明。如何利用传统文化为当代平面设计的多样化提供灵感之光和创作素材，成为当今设计者的一大重任，也是本文要着重解决的问题。中国传统“福文化”是中华民族文化的重要组成部分，是中华文化的归宿。其深邃的文化内涵和多样的表现形式，为“福文化”在当代平面设计中的应用提供了无限可能。当前，对于“福文化”的设计与研究仅侧重于对“福文化”的历史、典故、民俗等内容作了详细的解释和介绍；停留于“福文化”的单纯模仿，，未能从本质和内涵上结合时代精神，难于发掘“福文化”的真实本源。本文在深入研究中国传统“福文化”的基础上，整理出其对中国人的心理影响的脉络。按图索骥，尝试如何利用这些影响，更好地在当代平面设计中表达现代人“福文化”。本文着重阐释了中国传统“福文化”在当代平面设计中的传承与创新，分别从达其意—福字的多意与多解，取其形—福形的开陈与再造，传其神—福俗的营造与展示三方面做了分析与论证。以上努力为“福文化”在本次毕业设计中的应用提供了重要的思想准备和理论支撑，使得“和谐是福”的主题设计呈现于现代人面前，以更好地传播现代人的文化心理。希望本文的研究能够对中国传统“福文化”应用于当代平面提供一些有价值的参考，为中国本土化的广告设计尽一份微薄之力。
[Abstract]:In recent years, with the increasing soft power of China's economy, Chinese design has also occupied a place in the world of design. More and more local designers are paying more attention to exploring the root causes of traditional culture and drawing nutrients from traditional culture. In order to inherit the traditional Chinese civilization. How to make use of traditional culture to provide inspiration and creative materials for the diversification of contemporary graphic design has become a major task for designers today, and it is also a problem to be solved in this paper. Chinese traditional "blessing culture" is an important part of Chinese culture and the destination of Chinese culture. Its profound cultural connotation and various forms of expression provide infinite possibilities for the application of "Fu Culture" in contemporary graphic design. At present, the design and research of "Fu Culture" only focus on the history, allusions and folklore of "Fu Culture", and stay in the pure imitation of "Fu Culture". It is difficult to find out the true origin of "Fu Culture" because of its failure to combine the spirit of the times with its essence and connotation. On the basis of deep study of Chinese traditional "blessing culture", this paper sorted out its psychological influence on Chinese people. Try to make use of these influences to express modern "blessing culture" in contemporary graphic design. This paper focuses on the inheritance and innovation of Chinese traditional "blessing culture" in contemporary graphic design. The author analyzes and demonstrates the construction and display of his God-Blessing Custom. The above efforts provide important ideological preparation and theoretical support for the application of "Fu Culture" in this graduation project, and make the theme design of "Harmony is blessing" appear in front of modern people, in order to better spread the cultural psychology of modern people. It is hoped that the research in this paper can provide some valuable reference for the application of Chinese traditional "blessing culture" in the contemporary plane, and contribute to the local advertising design of China.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J51

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