日本现代招贴画观感

发布时间：2018-06-23 05:30

本文选题：招贴画 + 高科技　；参考：《美苑》1993年02期

【摘要】：正招贴画,是商业文化、企业文化,它具有广告效应。日本的招贴画,正像其画展致辞所说的,它“已超越了广告媒介范畴,是应用高科技印刷技术的现代美术”.日本招贴画的艺术家们用简洁明了的造型,色彩及形式,表达出他们从现实生活中所体验到的深刻认识.满足了大众的要求,即理性地分析生活、感性地再现生活. 给我感受最强烈的日本现代招贴画是龟仓雄策先生的设计作品,1915年出生的龟仓雄策被日本招贴画界认为是新设计思维的开拓者,并奠定了现代设计的基础。当年被日本设计界认为与招贴画不同性质的东西。明晰的几何学的立体的结构力,仍可以从龟仓先生今天的作品中看见. 《日本》(见51页彩图1)留给我的印象最深.画面选用中明度、中纯度的上黄色作主调.少量的低明度纯色块跳出画面,给人以变化感.观者透过那些重复出现,密集排列,整齐规范的的形象,好似看见一个高科技下的集成电路板,好似看见一个人口密集,建筑林立的城市.左右通体的白色英文Japan(日本),使你看到一个严谨、规范、发达的国家,它留给你的是鲜明、准确、深刻的第一印象.
[Abstract]:Poster is a commercial culture, corporate culture, it has advertising effect. Posters in Japan, as its exhibition speech put it, "transcend the realm of advertising media and are modern fine arts using high-tech printing technology." Japanese poster artists express their profound understanding from real life with concise shapes, colors and forms. Meet the requirements of the public, that is, rational analysis of life, perceptual reproduction of life. The Japanese modern poster, which gives me the strongest feeling, is the design work of Mr. Takakura. Born in 1915, it is regarded as the pioneer of the new design thinking by the Japanese poster circle, and has laid the foundation of the modern design. At that time by the Japanese design community and posters of a different nature of things. The solid structural force of clear geometry can still be seen in Mr. Kawaguchi's work today. "Japan" (see page 51, figure 1) impressed me the most. Screen selection of light, the purity of the yellow as the main tone. A small amount of low-brightness solid color blocks jump out of the screen, giving people a sense of change. Through the images of repeated, densely arranged, neatly regulated images, the viewer sees a high-tech integrated circuit board, like a densely populated, built-up city. The left and right of white English Japan (Japan), so you see a rigorous, standardized, developed countries, it left you with a bright, accurate, deep first impression.

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