网络时代天津城市形象传播的多媒体设计研究

发布时间：2018-06-26 09:49

本文选题：网络时代 + 城市形象　；参考：《天津理工大学》2012年硕士论文

【摘要】：全球化与信息化的到来，缩短了人与人之间的距离，这种距离的拉近促进了人际交流，同时也给城市之间信息流通提供了便捷的渠道。城市内外部公众获取的信息主要来源于城市形象传播，城市形象成为城市之间的相互竞争的基础，因此城市形象传播面临着空前的凸显个性的挑战，塑造和传播鲜明的城市形象特色，成为各个城市的首要任务。科技的发展将我们带入了网络多媒体时代，网络媒体凭借着自身的丰富性、互动性、即时性等优势占据着传播媒介的半壁江山。在这样的机遇下，城市形象传播的网络多媒体探究是十分必要且刻不容缓的。本文从传播学角度出发，综合分析国内外城市形象传播的现状，深入挖掘网络媒体中多媒体技术应用的优势，重点研究多媒体网络技术在天津城市形象传播中的应用。希望在网络时代大背景下，发挥网络多媒体的优势，提高城市形象的市场竞争力。文章首先对城市形象传播进行分析，，从而论证了城市形象传播对城市发展的重要性。其次通过分析网络新媒体发展趋势，探析网络多媒体的特点与优势，并结合优势总结了网络多媒体的设计原则。最后针对天津市城市形象的现状问题，提出来相应的意见，其中重点是对天津城市形象传播的多媒体设计应用进行探究，并辅以广告案例与笔者设计实践加以说明。
[Abstract]:With the advent of globalization and information technology, the distance between people has been shortened, which has promoted the interpersonal communication, and also provided a convenient channel for the information circulation between cities. The information obtained by the public inside and outside the city mainly comes from the communication of the city image, which becomes the basis of the competition among the cities. Therefore, the communication of the city image is faced with the unprecedented challenge of highlighting the personality. It is the primary task of each city to mold and spread the distinct city image characteristic. The development of science and technology has brought us into the era of network multimedia. With its own richness, interactivity, immediacy and other advantages, network media occupy half of the media. In such an opportunity, the network multimedia research of city image communication is very necessary and urgent. From the perspective of communication, this paper comprehensively analyzes the present situation of urban image communication at home and abroad, deeply excavates the advantages of multimedia technology application in network media, and focuses on the application of multimedia network technology in Tianjin city image communication. It is hoped that under the background of the network era, the advantages of network multimedia will be brought into play and the market competitiveness of city image will be improved. Firstly, the paper analyzes the city image communication, and proves the importance of the city image communication to the city development. Secondly, by analyzing the development trend of new network media, this paper analyzes the characteristics and advantages of network multimedia, and summarizes the design principles of network multimedia combined with its advantages. Finally, in view of the present situation of Tianjin city image, the author puts forward the corresponding opinions, in which the emphasis is to probe into the multimedia design application of Tianjin city image communication, and to explain it with the advertisement case and the author's design practice.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524

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