西安市旅游农业发展研究

发布时间：2018-06-28 02:28

本文选题：西安市 + 旅游农业　；参考：《西北农林科技大学》2009年硕士论文

【摘要】： 旅游农业已在国内兴起并迅速发展。西安市有着发展旅游农业的各方面良好条件。自从1990年代起步至今,已取得一定的发展成效:数量多、分布广、类型全,游客逐年迅速增加,经济效益逐年提高,社会影响持续扩大。如今,西安市旅游农业作为西安市传统旅游业的重要补充,已成为一种新生的有前途的经济实体,成为带动郊区经济社会发展的重要力量,成为提升西安城市形象的重要元素。而现今,西安市旅游农业仍处于发展的初级阶段,与国内同行先进水平相比仍有不少差距。西安旅游农业还存在不少问题,如日常经营管理水平不高;对游客的接待水平不高;旅游过程中的展示项目缺乏现代化的展示手段;旅游项目缺乏农家特色、缺少文化含量、忽略对实用知识的传播、缺乏对现代农业的科学组织管理的实践的介绍;服务人员的服务水平离旅游要求有差距;没有与游客进行充分沟通,整体的旅游策划开展没有贴近游客的需求和愿望;基础设施投入不足;园区环境景观建设档次有待提高;缺少精心包装的广告宣传;门票价格、游玩项目价格脱离游客需求,含糊笼统地进行一刀切等。而从深层次看,制约西安旅游农业进一步发展的资金、人才、交通、行业协调等问题没有得到有效解决。在这样的背景下,研究西安旅游农业的存在问题及深层原因,求得西安旅游农业瓶颈的突破,推动西安旅游农业提高档次,提升水平,继续扩大规模,向专业化品牌化方向发展,就有较强的现实意义。研究方法方面,本文主要采用实地考察法和访谈法进行资料搜集和研究。深入景区考察景区环境和经营情况,实际采访游客征询游客对景区的看法和意见,以求得最直观最鲜活的资料,作为本文一切分析和立论的基础。研究思路方面,本文在有关理论的指导下,分析了西安旅游农业发展的有利条件,考察了西安旅游农业的现状,分出了西安旅游农业的不同类型,并就每一种类型具体地寻找了各种存在问题,在此基础上深入探寻深层次制约因素,最后在借鉴国内旅游农业先进典型北京小汤山农业科技示范园的成功经验的基础上,有针对性地提出了若干发展对策。本文最后得出的结论是:西安旅游农业面临资金、人才、交通、行业协调等方面的瓶颈,需要设法突破这些瓶颈。惟有如此才能卓有成效地克服景观、环境、设施、项目策划、员工素质、管理水平等问题,结束经营管理在低水平徘徊的局面,打开一个全新局面,进入一个全新境界。本文主要进行了两方面的创新:一是创造性地提出了若干广告宣传的形象定位策略:园林艺术的经典、修养身心的胜境、农业科普的课堂、传统农业文明的展区、农业现代化的窗口、饮食养生的餐馆等;二是创造性地提出了基于成本、致力于利润最大化的游玩项目定价模型。
[Abstract]:Tourism agriculture has grown and developed rapidly in China . Xi ' an has a good condition for developing tourism agriculture . Since the beginning of the 1990s , it has achieved certain development results : a large quantity , a wide distribution , a wide type of tourists , a year - by - year increase in economic benefits , and a sustained expansion of social impact . Today , Xi ' an tourism agriculture has become an important supplement to the traditional tourism industry in Xi ' an City . It has become an important force to drive the economic and social development of the suburbs . It has become an important element to promote the urban image of Xi ' an .

At present , the tourism agriculture in Xi ' an is still in the primary stage of development , and there is still a lot of gap compared with the advanced level of domestic peers . There are many problems in the tourism agriculture in Xi ' an .

In this background , the problems and deep causes of Xi ' an ' s tourism agriculture are studied , the breakthrough of Xi ' an ' s tourism agricultural bottleneck is solved , the tourism agriculture of Xi ' an is promoted , the level is promoted , the scale is continued , and the development of the professional branding direction is of practical significance .

On the basis of the theory , this paper analyzes the advantages and disadvantages of tourism agriculture in Xi ' an , and points out the different types of tourism agriculture in Xi ' an . On the basis of the successful experience of Xi ' an agricultural science and technology demonstration park , this paper puts forward some developing countermeasures .

The conclusion is that Xi ' an tourism agriculture faces the bottleneck of funds , talents , transportation , industry coordination and so on , and needs to break through these bottlenecks . Only in this way can the problems of landscape , environment , facilities , project planning , employee quality and management level be overcome effectively .
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F592.7

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