以当前茶饮系列广告为例分析茶文化在平面设计中的运用

发布时间：2018-06-28 07:44

  本文选题：茶饮系列广告 + 茶文化　； 参考：《福建茶叶》2017年05期

【摘要】：作为快速消费品的茶饮料,其视觉形象成为消费者购买的主要推动力,但当代消费者已经不满足于追求品质的差异,而更加注重产品蕴藏的文化内涵与精神追求。因此,本文就以茶饮系列广告设计作为研究对象,结合典型的茶叶包装设计案例,旨在分析传统文化在广告设计中的运用,一方面给当前茶饮系列的广告设计提供有益借鉴,扩大茶饮品牌的影响力,吸引消费者的青睐;另一方面进一步传播民族传统茶文化。
[Abstract]:As a fast moving consumer product, the visual image of tea beverage has become the main driving force for consumers to buy, but the contemporary consumers are not satisfied with the difference in quality, but pay more attention to the cultural connotation and spiritual pursuit of products. Therefore, this article takes the tea series advertisement design as the research object, unifies the typical tea packing design case, aims to analyze the traditional culture in the advertisement design application, on the one hand provides the beneficial reference to the present tea series advertisement design. Expand the influence of tea brands to attract consumers; on the other hand, spread the traditional tea culture.
【作者单位】： 湖北工程学院文学与新闻传播学院;
【分类号】：J51;TS971
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本文编号：2077256