谈音乐商品化在现阶段中国社会的运作

发布时间：2018-06-29 23:58

本文选题：音乐商品 + 商品化　；参考：《人民音乐》2003年01期

【摘要】：正我国市场经济体制的确立,使得中国步入一个新的商品社会阶段,而中国现阶段的音乐商品化发展模式也在这个基础上应运而生了。一、社会音乐商品化的主要表现形式音乐商品是音乐这种艺术品种进行社会传播的媒介物质化,是精神劳动的物质化和价值化,即音乐与音乐载体的综合,且参与市场交换的劳动产品。音乐走上商品化的道路,体现为两种形式:其一为物质、物品的形式,如:乐谱集册、CD唱片等;其二为音乐文化的娱乐服务活动形式,如在酒吧、宾馆等场所中的音乐唱奏表演和音乐厅、大剧院中各种营业性的音乐演出活动。其具体表现方式主要有: 1.媒体型音乐商品 (1)电视广告音乐经济越发达,广告越兴旺。在企业宣传中,一部制作精良的广告宣传片是全方位演绎企业形象的方式。
[Abstract]:With the establishment of market economy system in China, China has stepped into a new stage of commodity society, and the development mode of music commercialization in China at this stage has emerged as the times require. First, the main manifestation of the commercialization of social music is the materialization of music, the medium of social communication, and the materialization and value of spiritual labor, that is, the synthesis of music and music carriers. And participate in the market exchange of labor products. Music is commercialized in two forms: one is material, the form of objects, such as music album, CD and so on; the other is the form of entertainment services of music culture, such as in bars, Hotels and other venues in the music singing performances and concert hall, Grand Theater in various business musical performances. Its specific manifestation is mainly as follows: 1. Media-based music products (1) the more developed the TV advertising music economy, the more prosperous advertising. In corporate propaganda, a well-produced advertising film is a way of all-round interpretation of the corporate image.
【作者单位】：上海财经大学
【分类号】：J605

【共引文献】