广告传媒赠品管理系统设计与分析

发布时间：2018-06-30 20:07

本文选题：广告传媒 + 赠品管理　；参考：《华东师范大学》2009年硕士论文

【摘要】： 本文根据目前市场的促销活动活跃以及赠品管理混乱现状,针对广告传媒公司的实际情况,为其设计了一套广告传媒公司赠品管理系统。管理系统是由管理者与管理对象组成的并由管理者负责控制的一个整体。通过建立采用C/S结构的销售终端和采用B/S结构的远程服务端实现信息的共享,运用web Service技术实现数据信息的交互,具体的数据库服务器和WEB服务器的数据交互以及如何建立数据库、通过网络实现数据的实时传递查询等功能,由Web表现层框架ASP.NET MVC Framework、依赖注入工具UNITY、工作流框架WindowsWorkflow、数据持久层ORM框架ENTITY Framework等开源框架和类库来实现。同时,对于广告传媒公司分工不同以及各种突发的实际情况,我们对其具体问题进行了调查分析,从人性化角度对管理系统的扩展性和重组性做了一系列的评估实验,不断的完善,更增加了该系统的扩展性和重组性,以应对不断变化的市场形势和用户需求。使该管理系统能得到更科学化的管理、更合理化的操作、更系统化的整合。
[Abstract]:According to the current situation of active promotion activities and chaotic gift management in the market, this paper designs a gift management system for advertising media companies according to the actual situation of advertising media companies. Management system is a whole composed of managers and management objects and controlled by managers. By establishing a sales terminal with C / S structure and a remote service terminal with B / S structure to share information, and using web Service technology to realize data information interaction, Specific database server and Web server data interaction and how to establish a database, through the network to achieve real-time data transfer query and other functions, It is implemented by Web presentation layer framework ASP.NET MVC Framework, dependency injection tool UNITY, Workflow Framework Windows Workflow, data persistence layer ORM Framework entry Framework and other open source frameworks and class libraries. At the same time, for the different division of labor of advertising media companies and the actual situation of various emergencies, we have investigated and analyzed its specific problems, and made a series of evaluation experiments on the expansibility and reorganization of the management system from the angle of humanization. The continuous improvement increases the expansibility and reorganization of the system to cope with the changing market situation and user needs. So that the management system can be more scientific management, more rational operation, more systematic integration.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TP311.52

【共引文献】