当代平面广告设计中的时尚影像研究

发布时间：2018-07-02 09:16

本文选题：平面广告 + 时尚影像　；参考：《北京服装学院》2012年硕士论文

【摘要】：图形影像是当代平面广告设计中应用最为广泛的设计元素,时尚影像又作为一种最能够体现社会文化动向的图像语言,被众多产品制造商和零售业企业广泛地制造并传播着。以时尚影像为主要元素的当代平面广告作为一种信息传播形式和文化表达手段,已经深深影响到了我们每一个人的行为方式和价值判断。在现今这个消费社会中,人们对时尚的追求突出体现在对广告所宣传商品背后蕴含的符号化意义的追捧。大众消费心理需求的转变也促使时尚影像的审美意识的转变。本文通过对当代平面广告中的时尚影像进行深入分析,解读了在消费文化统治之下的商业社会里的种种广告现象。这些广告现象和人们日常生活息息相关,人们依靠它们获取信息并且接受它们的影响。通过对这些大量充斥的时尚影像广告设计的分析研究,可以把握住消费文化制造出今天的时尚与流行的方式策略,并且揭示了蕴含在时尚影像表面之下的消费文化对人们品味和审美的影响。
[Abstract]:Graphic image is the most widely used design element in the contemporary graphic advertising design. Fashion image, as an image language that can best reflect the trend of social culture, is widely manufactured and disseminated by many product manufacturers and retail enterprises. As a form of information dissemination and a means of cultural expression, contemporary print advertising with fashion image as the main element has deeply affected the behavior and value judgment of every one of us. In today's consumer society, the pursuit of fashion is embodied in the pursuit of symbolic meaning behind the advertised goods. The change of popular consumption psychology demand also impels the change of aesthetic consciousness of fashion image. By analyzing the fashion images in contemporary print advertising, this paper interprets all kinds of advertising phenomena in the commercial society under the rule of consumer culture. These advertising phenomena are closely related to people's daily life. People depend on them to get information and accept their influence. Through the analysis and research on the design of these massive fashion video advertisements, we can grasp the ways and strategies of consumer culture to create the fashion and popularity of today. It also reveals the influence of consumer culture on people's taste and aesthetics.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

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