论装饰性语言在招贴设计中的表现形式

发布时间：2018-07-04 23:20

本文选题：装饰性语言 + 招贴设计　；参考：《西北大学》2016年硕士论文

【摘要】：我们从追溯现代招贴艺术的历史可以看出,招贴艺术主要受到20世纪前半叶主导的装饰艺术的影响,并且吸取了德国青年风格、维也纳分离派、象征主义、日本浮世绘等多种具有装饰特点的风格流派的风格特点,形成了招贴独特的装饰风格。比如将三维形象转化为二维形象；提取形象的造型做夸张变形的处理,或者简化为极简的几何图形；结合色彩的属性以及构成原则,合理的搭配色彩。招贴设计注重理念的表达,图形的高度概括,色彩的和谐统一,画面的装饰性,并且注重题材的幽默性和讽刺性,形成独特的装饰性语言系统,从而使招贴设计形成了独特的审美价值——装饰感和时代感。早在19世纪下半叶招贴就作为传达信息和观念的传播媒介,在众多广告媒体中脱颖而出,招贴以其独特的视觉语言丰富了现代设计的设计形式。招贴设计的艺术表现形式源于绘画,设计师融合各种艺术形式,借鉴绘画、摄影等表现手法,使招贴设计形成了多元化的设计风格。后来招贴设计慢慢的成为主流的设计流派,受到众多的设计师的热捧。招贴所产生的巨大影响,引起了社会公众极大的关注和热烈响应,成为大众传播最主要的媒介,并以其蓬勃发展之势进入了空前的繁荣期。
[Abstract]:From tracing back to the history of modern poster art, we can see that poster art is mainly influenced by decorative art dominated in the first half of the 20th century, and draws on German youth style, Vienna separatism, symbolism. Japanese picturesque has a variety of decorative style characteristics, forming a unique decorative style poster. For example, the three-dimensional image is transformed into two-dimensional image; the shape of the extracted image is treated with exaggeration and deformation, or simplified to the minimal geometric figure; combining the attributes of color and the principle of composition, the reasonable collocation of color. Poster design pays attention to the expression of ideas, the high generalization of graphics, the harmony and unity of color, the decorative nature of the picture, and the humor and satire of the subject matter, forming a unique decorative language system. So that the poster design formed a unique aesthetic value-decorative sense and sense of the times. As early as the second half of the 19th century, posters as a communication medium to convey information and ideas, stand out in many advertising media, poster with its unique visual language enriched the design form of modern design. The artistic form of poster design originates from painting, and designers fuse all kinds of art forms, draw lessons from painting, photography and other expressive techniques, so that the poster design has formed a diversified design style. Later poster design slowly became the mainstream of the design school, by many designers. The huge influence of the poster has aroused the public's great concern and warm response, and has become the most important medium of mass communication, and has entered an unprecedented prosperous period with its vigorous development trend.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524.3

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