数字化企业形象设计

发布时间：2018-07-06 11:16

本文选题：数字化 + 企业形象设计　；参考：《山东大学》2009年硕士论文

【摘要】： 随着经济的发展,越来越多的人开始自主创业,成立自己的公司与机构,但要使企业长久立足于市场,为大众所接受,具备有竞争力的产品是基本前提,同时需要树立自己独特的品牌形象,利用各种设计手段与表现形式进行企业形象的设计与品牌的打造。 “百适甜品连锁机构”是湖南长沙一家刚成立不久的小型自营自销的甜品卖场,基本具备了富有竞争力的产品的前提。但是,“百适甜品连锁机构”需要面向全国发展并形成一定的规模,想与同行业拉开距离,处于鹤立鸡群的地位,它必须要制订一系列的标准化管理模式,需要进行企业形象的设计,即树立出自己独特的品牌形象,为大众所接受。本文以“百适甜品连锁机构”企业形象设计为例,探讨如何运用相关设计软件(如Illustrator、Coreldraw、Photoshop等)实现企业形象系统中基础部分和应用部分的具体化的、视觉化的传达设计,采取设计独立性和统一视觉形象,通过广告、企业网站及其它媒体加以扩散,有意识地造成个性化的视觉效果,以唤起消费大众的注意,使企业知名度不断提高。通过设计确定统一的标志、标准字体、标准色贯穿于名片、海报等宣传物料,以及利用Dreamwear软件为企业网站设计网页等的方法,探讨如何通过相应设计软件实现对“百适甜品连锁机构”企业形象的设计,总结出一些规律性的设计模式,以供同行业性质的设计表达做参考。数字化企业形象设计即在信息化时代,企业之间的差别仅仅通过传统的识别来区分已经明显不适合,必需在信息化、网络化上增加新的识别体系,数字化设计就是其中一项主要内容。因此,展望高新计算机技术的应用使各类设计作品能提供给消费者逼真的视觉效果,将设计方案通过各种途径和制作方式呈现给公众,使企业的形象高度统一,使企业的视觉传播资源充分利用,达到最理想的品牌传播效果。这对我国企业形象设计界来说将是一大幸事,我国的企业形象设计技术手段将有一次质的飞跃。
[Abstract]:With the development of the economy, more and more people start their own businesses and set up their own companies and institutions. However, if they want to make their enterprises stand in the market for a long time and be accepted by the public, competitive products are the basic prerequisite. At the same time, we need to set up their own unique brand image, using various design means and forms of expression for corporate image design and brand building. Baishi desserts chain is a small self-selling dessert store in Changsha, Hunan province, which has the premise of competitive products. However, the "Baishi desserts chain" needs to face the development of the whole country and form a certain scale. If it wants to distance itself from the same industry and be in a position of standing out from the rest of the world, it must formulate a series of standardized management models. Need to design corporate image, that is, to establish their own unique brand image, accepted by the public. This paper takes the enterprise image design of "Baishi desserts chain organization" as an example, and discusses how to use the related design software (such as Illustratorn CoreldrawPhotoshop etc.) to realize the concrete and visual communication design of the basic part and the application part of the enterprise image system. By adopting design independence and unified visual image, spreading through advertisement, enterprise website and other media, the visual effect of individuation is caused consciously, in order to arouse the attention of the consumer and improve the reputation of the enterprise. Through the design to determine the unified logo, standard font, standard color through business cards, posters and other publicity materials, as well as the use of Dreamwear software for the design of web sites, This paper discusses how to realize the design of the enterprise image of "hundred desserts chain organization" through the corresponding design software, and summarizes some regular design patterns, which can be used as reference for the design expression of the same trade nature. The digital enterprise image design is in the information age, the difference between the enterprises only through the traditional identification to distinguish has obviously not been suitable, must in the informationization, the network to add the new identification system, Digital design is one of the main contents. Therefore, looking forward to the application of high-tech computer technology, all kinds of design works can provide consumers with realistic visual effects, and the design scheme can be presented to the public through various channels and production methods, so that the image of the enterprise can be highly unified. Make full use of visual communication resources to achieve the most ideal brand communication effect. This will be a great blessing to the field of corporate image design in our country, and there will be a qualitative leap forward in the technical means of corporate image design in our country.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TP399-C2

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