视错觉在平面设计中的运用研究

发布时间：2018-07-07 15:20

本文选题：视错觉 + 平面设计　；参考：《苏州大学》2009年硕士论文

【摘要】： 现代设计已经步入了一个崭新的时代,以互联网为代表的网络文化及数字化的生存方式,迫切需要设计观念的创新,人们期盼广告视觉传达设计在新观念、新艺术、新技术、新空间、新媒体空前发展的情形下,能够展现出神奇的风貌,满足社会各个方面的传播需求。在这种情况下,广告视觉传达的工作者们也不断的挖掘时代、社会的新变化、新特点,更加细心的关注人群、关注人们的生活方式、重新审视当代的文化现象,哲学思潮以及流行艺术等方面,期望从中得到新的视觉传播理念。在这种背景下,视错觉以其智慧性、趣味性和简洁性的特点而越来越受到设计者的喜爱,它总能以简洁的图形表现出多层次的内容,以新奇的图形组织关系吸引大众的视觉,并能为观者提供无限联想的空间,启发大众的智慧。在以超强的视觉冲击力吸引我们驻足观看的同时,其趣味性也总能另人回味无穷。
[Abstract]:Modern design has entered a new era, the Internet as the representative of the network culture and the digital way of survival, the urgent need for design concept innovation, people look forward to advertising visual communication design in the new concept, new art, new technology, With the unprecedented development of new media, the new space can show the magic style and meet the needs of all aspects of the society. Under such circumstances, the workers of advertising visual communication are constantly digging into the times, the new changes and new characteristics of society, paying more attention to the crowd, paying more attention to people's way of life, and re-examining the contemporary cultural phenomena. Philosophy and popular art, and so on, expect to get a new concept of visual communication. In this context, visual illusion is becoming more and more popular by designers for its intelligent, interesting and concise characteristics. It can always express multi-level content with simple graphics, and attract public vision with novel graphic organization relations. And can provide infinite association space for the viewer, enlighten the wisdom of the public. In the super visual impact to attract us to watch at the same time, its fun can always be memorable.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J50

【参考文献】