重庆《新华日报》的广告经营初探

发布时间：2018-07-07 16:48

本文选题：新华日报 + 广告经营　；参考：《国际新闻界》2006年08期

【摘要】：中共于抗日战争和解放战争时期在国民党统治区公开出版的唯一报纸《新华日报》以精心的广告经营表达了党报的商业化经营模式。它在广告人员安排、价目制定、版面设置、理念提升和创意设计等方面显示出独有的广告特色,增强了报纸的经济势力,拓展了报纸的服务功能,为党报刊登广告提供了良好的模本范式。
[Abstract]:The only newspaper published in the ruling area of the Kuomintang during the Anti Japanese War and the war of liberation was the only newspaper, Xinhua Daily, which expressed the commercial operation mode of the party newspaper with meticulous advertising. It showed unique advertising features in advertising personnel arrangement, price setting, layout, idea promotion and creative design, and strengthened the newspaper. The economic power of paper expands the service function of newspapers, and provides a good template model for advertisements in party newspapers.
【作者单位】：湖南师范大学新闻与传播学院
【分类号】：F713.8

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