东宇银海住宅区项目成本管理研究

发布时间：2018-07-09 22:58

本文选题：房地产项目 + 项目管理　；参考：《中国海洋大学》2012年硕士论文

【摘要】：我国房地产行业的发展已经日趋成熟,市场化程度日益提高。日益增多的竞争使得市场供应量短期内大幅增加,消费者可以选择的余地也随之大为改观。在房地产业竞争加剧和房地产市场逐步规范的背景下,如何通过加强成本管理,控制成本支出,不断提高经营效益,正被越来越多的房地产企业所重视和关注。本文以东宇银海住宅区项目为例,通过分析东宇公司成本管理的现状,识别其中存在的主要问题,进而依据项目管理中的成本管理的基本理论,对东宇银海项目的成本管理制度体系进行重新设计,对项目的决策阶段、设计阶段、招标阶段、施工阶段、竣工阶段、营销阶段的成本管理提出具体的措施,从而从整体上降低东宇银海项目的总体成本,增强企业的核心竞争力。东宇银海项目的成本管理目前由公司经营预算部下属的机构负责主要管理,公司目前还没有建立起一套完整有效的责权利对等的成本控制体系,存在着组织结构不够合理、成本控制流程的系统性不足、成本控制意识薄弱、成本控制方法效果不明显等问题。依据成本管理的基本理论,东宇银海项目应该进行全面的改善。首先应该重新建立公司和项目的成本管理制度。其次是项目全周期的成本管理,在项目的决策阶段,要意识到项目的决策阶段是成本控制的首要环节,要做好项目的可行性研究工作,重点做好项目投资估算和项目综合评价。在项目设计阶段,要全面贯彻限额设计的思想,尤其在施工图设计时,务必落实施工图的限额设计,同时减少修改。在项目的施工阶段,主要是通过施工单位和监理单位实施间接管理,重点做好人工费用的控制和建筑材料费用的控制。在项目竣工阶段,要实施项目竣工审计,完善结算管理,加强交接管理。在项目的营销阶段,要妥善利用委托代理机构,并合理设置广告费用,力争实现低投入、高回报。此外,在东宇银海项目完成以后,公司需要全面分析,总结本成本管理的成功经验,并在其他项目中推广。
[Abstract]:The development of China's real estate industry has become increasingly mature, the degree of marketization is increasing. Growing competition has led to a sharp increase in market supply in the short term, and the options for consumers have changed dramatically. Under the background of intensified competition in real estate industry and gradual standardization of real estate market, how to strengthen cost management, control cost and expenditure, and continuously improve operating efficiency are being paid more and more attention to by real estate enterprises. This paper takes the Dongyu Yinhai residential area project as an example, by analyzing the current situation of cost management in Dongyu Company, identifies the main problems existing therein, and then according to the basic theory of cost management in project management, Redesign the cost management system of the Dongyu Yinhai project, and put forward specific measures for the cost management in the decision-making, design, bidding, construction, completion and marketing phases of the project, So as a whole to reduce the overall cost of Dongyu Yinhai project, enhance the core competitiveness of enterprises. At present, the cost management of the Dongyu Yinhai project is mainly managed by the organizations under the company's operating budget department. At present, the company has not yet established a complete and effective cost control system with equal responsibilities and rights, and there is an organization structure that is not reasonable enough. The system of cost control process is insufficient, the consciousness of cost control is weak, and the effect of cost control method is not obvious. According to the basic theory of cost management, Dongyu Yinhai project should be comprehensively improved. First of all, we should re-establish the cost management system of companies and projects. Secondly, it is the cost management of the whole project cycle. In the decision-making stage of the project, we should realize that the decision stage of the project is the primary link of cost control, do well the feasibility study work of the project, and focus on the project investment estimation and the comprehensive evaluation of the project. In the stage of project design, the idea of quota design should be fully carried out, especially in the design of construction drawing, the quota design of construction drawing must be carried out, and the modification should be reduced at the same time. In the construction stage of the project, the indirect management is mainly carried out by the construction unit and the supervision unit, with emphasis on the control of the labor cost and the cost of the building materials. In the project completion stage, it is necessary to implement project completion audit, improve settlement management, and strengthen handover management. In the marketing phase of the project, it is necessary to make good use of the agency and set up the advertising expenses reasonably to achieve low investment and high return. In addition, after the completion of Dongyu Yinhai project, the company needs comprehensive analysis, summing up the successful experience of this cost management, and promoting it in other projects.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TU723.3;F299.23

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