新闻传播设计类课程项目实践导向的教改探索

发布时间：2018-07-10 19:29

本文选题：教改探索 + 教学模块　；参考：《青年记者》2017年21期

【摘要】：正以项目实践为导向的教学模式,"能有效地将传授知识、思想和方法放在同等地位,让学生掌握在不同环境中自主学习的方法"。(1)"广告设计基础"是广告学专业的必修课,同时也是其他专业的选修课,是一门实践性很强的基础课程。根据以往的教学情况,这门课程教学方法较单一,过于强调技术,导致学习机械化,技能无法灵活运用,学生的综合设计素养无法得到锻炼。基于上述问题,笔者对该课程进行教学改革,探索以项目实践为导向的教学模式,通过实践证明,该教学模式行之有效。
[Abstract]:Project practice oriented teaching mode, "can effectively teach knowledge, ideas and methods on the same position, let students master the method of independent learning in different environments". (1) "advertising design basis" is a required course for advertising majors, but also an elective course for other specialties. It is a practical basic course. In the past teaching situation, the teaching method of this course is relatively simple, too much emphasis on technology, which leads to the mechanization of learning, and the ability of the students can not be used flexibly. The students' comprehensive design accomplishment can not be exercised. Based on the above problems, the author carries out the teaching reform of the course, explores the teaching mode based on the project practice, and proves the teaching through practice. The model works well.
【作者单位】：汕头大学长江新闻与传播学院;
【基金】：2016年广东省高等教育教学改革项目“基于SPOC的翻转课堂教学模式在设计课程中的应用”阶段性成果
【分类号】：G210-4;G642

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