新疆广电网络数字新媒体广告系统的研究与开发

发布时间：2018-07-12 09:27

本文选题：新媒体 + 数字电视　；参考：《电子科技大学》2012年硕士论文

【摘要】：中国有线数字电视正处于整转期，数字电视平台和业务还有很多问题需要去研究和探索。例如广电网络运营商如何全频道、全时段、全用户覆盖、精准快速、安全高效地发布多媒体信息内容，这些都值得我们去研究。新疆广电网络自2003年建设数字电视平台以来，至今已完成新疆维吾尔自治区主要城区的数字电视整转。为了拓展数字电视平台，丰富电视用户所观看的业务内容，2009年新疆广电网络立项开始数字电视新媒体广告系统的研究和开发。广电网络运营基于新媒体系统平台不仅能够在多媒体信息内容的发布上做到快速准确，而且可开展运营广告类、资讯类等多种类型的可盈利增值业务产品。内容形式包括视频、音频、文字、图片等各种多媒体信息的组合以及动画特效，表现效果丰富精彩，，此外也弥补了传统的电视广告资讯因受收视率、播出时间和用户转台等因素的影响，无法做到全时段全用户覆盖的不足。本文研究的数字新媒体广告系统基于中间件app manager(应用管理器)总体结构设计，由前端系统和终端系统构成。前端播出排程系统可用于广告内容导入、广告位添加、广告审核及播出排程等；数据封装播发系统以OC或IP方式将广告应用数据及控制数据打包播发至网络中；终端部分app manager对广告数据进行实时监控，解析广告控制文件，并以pagewidget方式装载广告应用文件和广告素材文件，最终将广告呈现在终端电视画面上。本文的主要研究工作如下： 1.实现了友好的前端界面，可以方便的进行广告录入、审核及播发等操作。 2.终端基于app manager监控并接收广告数据，实现对广告的控制及更新。 3.实现了开机画面广告、EPG菜单广告、频道信息栏广告、音频广播背景广告及挂角广告这几种广告类型。
[Abstract]:Chinese cable digital TV is in a turning period, digital TV platform and business still need to be studied and explored. For example radio and television network operators how to channel all time all user coverage accurate fast safe and efficient release of multimedia information content these are worthy of our study. Since the construction of digital television platform in 2003, Xinjiang radio and television network has completed the digital television integration in the main urban areas of Xinjiang Uygur Autonomous region. In order to expand the digital television platform and enrich the content of the service viewed by TV users, the research and development of the new media advertising system of digital TV began in 2009 in Xinjiang Radio and Television Network. Radio and TV network operation based on the new media system platform can not only achieve rapid and accurate release of multimedia information content, but also can carry out a variety of profitable value-added business products such as advertising, information and so on. The content forms include the combination of video, audio, text, pictures and other multimedia information, as well as the special effects of animation. The performance is rich and wonderful. In addition, it also makes up for the traditional TV advertising information because of its ratings. Due to the influence of broadcast time and user turntable, it is impossible to cover the whole period of time. In this paper, the digital new media advertising system is designed based on middleware app manager (application manager. It is composed of front-end system and terminal system. The front-end broadcast scheduling system can be used to import the advertisement content, add the advertisement position, audit the advertisement and arrange the broadcast, etc.; the data encapsulation and broadcast system can package and broadcast the advertisement application data and the control data into the network by OC or IP mode. The terminal part app manager carries on the real-time monitoring to the advertisement data, analyzes the advertisement control file, and loads the advertisement application file and the advertisement material file with the pagewidget mode, finally presents the advertisement on the terminal television picture. The main work of this paper is as follows: 1. Achieve a friendly front-end interface, can be convenient for advertising input, audit and broadcast operations. 2. Terminal based on app manager monitoring and receiving advertising data, to achieve advertising control and update. 3. Several types of ads, such as EPG menu advertisement, channel information bar advertisement, audio broadcast background advertisement and hanging angle advertisement, are realized.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TN948.1;TP311.52

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