中国古籍“书卷气”的当代意义

发布时间：2018-07-12 13:46

本文选题：书卷气 + 书籍设计　；参考：《中国艺术研究院》2010年硕士论文

【摘要】： 书籍及其设计的日益商品化,使得许多书籍往往以封面为重,强调广告招来效果,而存在忽略整体设计,忽略阅读的舒适性等等问题。另一方面在多元文化的新语境下,纷繁的异域视觉语言对当下书籍设计的影响逐渐突出,一些中国书籍形态正在失去华夏民族独特的特征。但同时许多优秀的设计师秉承中国传统书籍的形态气质——“书卷气”,在繁华浮躁的环境中创作出富有整体美感与阅读趣味的现代东方之美。中国的书籍自古就有丰富的艺术形式,自卷轴装、蝴蝶装、包背装再到明代的线装,逐渐形成了独具特色的视觉样貌——没有图像的雅致书衣、收放从容的设计布局以及整体的气韵连贯,含韵着东方审美情趣,是华夏民族气韵的自然表露。同时使古籍不仅作为文本的载体,更成为了典雅精致的艺术品,并形成了中国古代书籍独有的文化韵味——“书卷气”。置于国际视域的当下,重新体味“书卷气”,不仅是对于古籍视觉语言的借鉴,“书卷气”所体现的含蓄文雅与整体形态气韵是呈现文本内容最好的表现方式。更为重要的在于,书籍设计的物化形态作为文化媒介,是传承华夏民族精神的重要方式,“书卷气”的现代重构也将以此种形式继续书写中国文化的脉络,同时使得当代设计不会因为失去内在的根脉而枯萎。
[Abstract]:With the increasing commercialization of books and their designs, many books tend to focus on the cover, emphasizing the effect of advertising, while neglecting the overall design and the comfort of reading, and so on. On the other hand, in the new context of multiculturalism, the influence of various foreign visual languages on the present book design is gradually prominent, and some Chinese book forms are losing the unique characteristics of the Chinese nation. But at the same time, many excellent designers, adhering to the form of Chinese traditional books-"book style", in the bustling impetuous environment to create the overall aesthetic sense and reading taste of the modern Oriental beauty. Chinese books have been rich in artistic forms since ancient times. Since the axis, butterflies, bags and back to the line of the Ming Dynasty, gradually formed a unique visual look-no image of the elegant book clothes. The design layout and the overall charm of the whole, the charm of the oriental aesthetic taste, is the natural manifestation of the Chinese national charm. At the same time, the ancient books are not only the carrier of the text, but also the elegant and exquisite works of art, and form the unique cultural charm of ancient Chinese books-"Book style". In the present international horizon, it is not only a reference to the visual language of ancient books, but also the implicit elegance and the overall form of air, which is the best way to show the content of the text. What is more important is that the materialized form of book design, as a cultural medium, is an important way of inheriting the Chinese national spirit, and the modern reconstruction of "book spirit" will continue to write the context of Chinese culture in this form. At the same time, contemporary design will not wither because of the loss of internal roots.
【学位授予单位】：中国艺术研究院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G232.3

【引证文献】