时尚类期刊视觉系统设计研究

发布时间：2018-07-16 16:34

【摘要】： 近几年来,中国期刊产业高速发展,新媒体的出现为传统期刊产业带来了严峻挑战。同时也带来获得新生的机遇。网络、手机等新兴媒体的出现,对于平面媒体来说,带来的不仅是广告市场的争夺、读者市场的分流,还有人才的“掠夺”和投资氛围的不利。在当今媒体资源拥挤的时代,传统纸质期刊如何能够拥有更强大的生命力,在媒介竞争中生存下来?作为一种大众传媒,同类期刊又是怎样利用内容经济特制变的独树一帜?国外期刊又是怎样的发展现状?如何依托内容,寻找一个可靠的出口?这些都是传统出版社最需要思考的问题。不管未来如何发展,未来依然是以内容为主体。本文以“时尚类期刊”为代表,立足于“视觉设计”这一角度,将时尚类期刊视觉设计纵向的演变与横向的结构综合在一起,对内容经济时代出现的期刊视觉设计现象进行分析研究。从时尚类期刊设计发展的现状与存在问题探求构建“期刊视觉系统设计方法”。 “期刊视觉系统设计方法”,即在期刊视觉设计领域导入“系统论”中的观念与系统设计方法,将时尚类期刊的视觉设计看作是整个期刊产业运营系统中的重要一环。通过构建“期刊的视觉系统设计”,期刊的视觉设计已不再只是针对单个设计元素的孤立设计,而是根据不同刊物的办理理念和内容,用系统化的设计方法为刊物中各个视觉元素之间建立起合理、有序的视觉秩序关系,完善内容信息的再构建;并针对期刊连续出版的传播特点,通过时间上的延续,不断调整该视觉设计方法,从而引导阅读,提升阅读品质并塑造期刊品牌形象。本文通过对“期刊视觉系统设计方法”的构建和研究,得出关于期刊系统化视觉设计的结论与方法。这一方法将有助于期刊视觉设计师始终以系统地、整体地眼光来看待和思考视觉设计,从而有效提高期刊综合竞争力。
[Abstract]:In recent years, with the rapid development of Chinese periodical industry, the emergence of new media has brought severe challenges to the traditional periodical industry. At the same time, it also brings the opportunity to get a new life. For print media, the emergence of new media, such as network and mobile phone, brings not only the scramble for advertising market, the diversion of reader market, but also the "plunder" of talents and the disadvantage of investment atmosphere. In the era of media resources crowded, how can the traditional paper periodicals have more powerful vitality and survive in the media competition? As a kind of mass media, how does the same kind of periodical make use of the special system of content economy to be unique? What is the status quo of foreign periodicals? How to rely on the content to find a reliable export? These are the most important issues for traditional publishers to think about. No matter how the future develops, the future still takes the content as the main body. In this paper, "Fashion periodical" as a representative, based on the "visual design" perspective, the fashion periodical visual design vertical evolution and horizontal structure together, This paper analyzes and studies the phenomenon of periodical visual design in the age of content economy. This paper probes into the design method of periodical visual system from the current situation and existing problems of fashion periodical design. "Design method of periodical visual system", that is, introducing the concept and system design method of "system theory" into the field of periodical visual design, regards the visual design of fashion periodical as an important link in the whole periodical industry operation system. By constructing "Visual system Design of Journals", the visual design of periodicals is not only for the isolated design of a single design element, but also according to the concepts and contents of different publications. The systematic design method is used to establish a reasonable and orderly visual order relationship among the various visual elements in the publication, to perfect the re-construction of the content information, and to aim at the dissemination characteristics of the periodical's continuous publication, through the continuation of the time, Constantly adjust the visual design method to guide the reading, improve the reading quality and shape the brand image of the journal. Through the construction and research of Journal Visual system Design method, this paper draws the conclusion and method of periodical systematic Visual Design. This method will help periodical visual designers to look at and think about visual design systematically and holistically, thus effectively improving the comprehensive competitiveness of periodicals.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G232;J524

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