基于SOA的广告管理平台设计与实现
发布时间：2018-07-17 16:37
【摘要】：随着人民生活水平的提高，公众对于消费服务需求日益凸显，大众点评网作为国内领先的生活消费平台在日常生活服务中发挥了巨大作用，其中网站广告位更是弥补了点评会员与商户间缺少互动、商户宣传信息量不足的缺陷，同时还可以积累人气以及提高用户粘性。由于对于广告位投放对于提高网站会员活跃度变得日益重要，本文介绍的广告管理平台就是针对提高网站活跃度而进行的一次探索性尝试。 针对上述问题，本文设计实现了广告管理平台。论文首先调查与研究了当前国内消费者的生活服务需求及竞争者的运营模式，然后概述了实现广告管理平台相关所需的相关理论与技术。接下来本文确定系统的整体需求和系统结构，随后着重研究广告管理平台相关的功能设计，包括基于SOA的分布式系统架构及系统的层级结构、读写分离的主从数据库等设计。接下来给出了系统功能的实现功能实现部分着重介绍广告管理平台相关基础服务的设计与实现和基于BPM的工作流功能的实现，最后对整个系统各个模块进行测试与分析。 对系统测试及数据分析的结果表明，本文介绍的广告管理平台通过制定商户广告投放形式和库存规则，有效地提高了销售广告订单转化率、提升了商户广告投放质量，，也为更多会员提供优质的服务信息。
[Abstract]:With the improvement of people's living standard, the public demand for consumer services is becoming increasingly prominent. As a leading living consumption platform in China, Dianping has played a great role in daily life services. Among them, the advertising space of the website makes up for the lack of interaction between the comment members and the merchants, and the insufficient amount of propaganda information for the merchants. At the same time, it can also accumulate the popularity and improve the stickiness of the users. Because of the increasing importance of advertising placement to improve the activity of website members, the advertising management platform introduced in this paper is an exploratory attempt to improve the activity of website. In view of the above problems, this paper designs and implements the advertising management platform. Firstly, this paper investigates and studies the domestic consumer's living service demand and competitors' operation mode, and then summarizes the relevant theories and technologies needed to realize the advertising management platform. Then this paper determines the overall requirements and system structure of the system, then focuses on the advertising management platform related to the functional design, including SOA-based distributed system architecture and system hierarchy, read and write separate master-slave database design and so on. Then, the realization of the system function is introduced, which focuses on the design and implementation of the basic services related to the advertising management platform and the implementation of the workflow function based on BPM. Finally, the whole system modules are tested and analyzed. The results of system test and data analysis show that the advertising management platform introduced in this paper can effectively improve the conversion rate of sales advertising orders and improve the quality of commercial advertising by formulating the form of advertising delivery and inventory rules. Also for more members to provide quality service information.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09;TP311.52
[Abstract]:With the improvement of people's living standard, the public demand for consumer services is becoming increasingly prominent. As a leading living consumption platform in China, Dianping has played a great role in daily life services. Among them, the advertising space of the website makes up for the lack of interaction between the comment members and the merchants, and the insufficient amount of propaganda information for the merchants. At the same time, it can also accumulate the popularity and improve the stickiness of the users. Because of the increasing importance of advertising placement to improve the activity of website members, the advertising management platform introduced in this paper is an exploratory attempt to improve the activity of website. In view of the above problems, this paper designs and implements the advertising management platform. Firstly, this paper investigates and studies the domestic consumer's living service demand and competitors' operation mode, and then summarizes the relevant theories and technologies needed to realize the advertising management platform. Then this paper determines the overall requirements and system structure of the system, then focuses on the advertising management platform related to the functional design, including SOA-based distributed system architecture and system hierarchy, read and write separate master-slave database design and so on. Then, the realization of the system function is introduced, which focuses on the design and implementation of the basic services related to the advertising management platform and the implementation of the workflow function based on BPM. Finally, the whole system modules are tested and analyzed. The results of system test and data analysis show that the advertising management platform introduced in this paper can effectively improve the conversion rate of sales advertising orders and improve the quality of commercial advertising by formulating the form of advertising delivery and inventory rules. Also for more members to provide quality service information.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09;TP311.52
【共引文献】
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