图腾在招贴设计中的作用与影响
发布时间：2018-07-20 18:04
【摘要】： “图腾”源于始民,是世界普遍共存的一种古老而奇特的文化现象,也是民族文化的发端鼻祖。本文通过多方资料分析,探究图腾文化对现代社会群体审美观念的影响,以及由图腾衍生发展的传统元素在当今现代招贴设计中的应用形式。如何将传统元素合理的应用于现代招贴设计中,如何以国际化设计语言表现中国独特的古老文化,以使中国招贴设计在走上国际化设计水平的同时融合了自我民族传统文化元素,既宣扬了民族特性且形成系统化的特定的设计风格。 “图腾”为人类创造了一个个“神”的形象,受人们项礼膜拜,不可侵犯。现代招贴设计同样为商品经济创造了一个个“神话”,为经济的发展推波助澜,发起一波波经济浪潮,招贴创意的形象符号也在人们内心定格,成为现代社会群体内心不可替代的形象需求。由此可见,“图腾”以另一种意识形态在现代招贴设计中展现。研究图腾崇拜心理,结合招贴设计方法,发觉招贴设计在社会公众文化中产生现代图腾效应的规律与设计形式。更进一步探索了招贴设计的发展方向,为招贴艺术的宣传力度提到了一个新的思考领域,也为未来社会经济的发展起到不可估量的促进作用。
[Abstract]:Totem, originated from the people, is an ancient and peculiar cultural phenomenon which is common in the world. It is also the originator of the national culture. This paper explores the influence of totem culture on the aesthetic concept of modern society and the application of traditional elements derived from totem in modern poster design. How to reasonably apply traditional elements to modern poster design, how to express China's unique ancient culture with international design language, In order to make the Chinese poster design on the international design level at the same time the integration of self-national traditional cultural elements, not only propagate the national characteristics and form a systematic and specific design style. Totem creates images of gods for human beings, and is worshipped and inviolable. Modern poster design has also created a series of "myths" for the commodity economy, contributed to the development of the economy, launched a wave of economic waves, and the image symbols of poster originality have also been fixed in the hearts of people. It has become an irreplaceable image demand in the heart of modern society. Thus, totem is displayed in modern poster design with another ideology. Based on the study of totem worship psychology and the method of poster design, this paper finds out the law and design form of totem effect produced by poster design in social public culture. Further explore the development direction of poster design, for the poster art publicity to a new field of thinking, but also for the future social and economic development plays an inestimable role in promoting.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524
本文编号：2134325
[Abstract]:Totem, originated from the people, is an ancient and peculiar cultural phenomenon which is common in the world. It is also the originator of the national culture. This paper explores the influence of totem culture on the aesthetic concept of modern society and the application of traditional elements derived from totem in modern poster design. How to reasonably apply traditional elements to modern poster design, how to express China's unique ancient culture with international design language, In order to make the Chinese poster design on the international design level at the same time the integration of self-national traditional cultural elements, not only propagate the national characteristics and form a systematic and specific design style. Totem creates images of gods for human beings, and is worshipped and inviolable. Modern poster design has also created a series of "myths" for the commodity economy, contributed to the development of the economy, launched a wave of economic waves, and the image symbols of poster originality have also been fixed in the hearts of people. It has become an irreplaceable image demand in the heart of modern society. Thus, totem is displayed in modern poster design with another ideology. Based on the study of totem worship psychology and the method of poster design, this paper finds out the law and design form of totem effect produced by poster design in social public culture. Further explore the development direction of poster design, for the poster art publicity to a new field of thinking, but also for the future social and economic development plays an inestimable role in promoting.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524
【参考文献】
相关期刊论文 前6条
1 戴珊珊;设计心理学在广告中的运用[J];包装工程;2005年04期
2 张国清;龙图腾崇拜与中华民族的融合[J];沧州师范专科学校学报;2005年01期
3 黄洁;与图腾意识共生的审美意识——中国原始审美意识再探讨(三)[J];渝州大学学报(社会科学版);2001年02期
4 齐蔚霞;广告意义的生成与转移[J];当代传播;2004年04期
5 蒋栋元;动物·图腾·崇拜[J];大连民族学院学报;2004年02期
6 张强;从图腾崇拜到自然崇拜:人与自然对话的走势[J];南京师大学报(社会科学版);2001年04期
，本文编号：2134325
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2134325.html
