探寻商业插画设计对水彩的借鉴
发布时间：2018-07-21 20:23
【摘要】：数字化媒体艺术和信息化技术的蓬勃发展中,视觉传达艺术日益多彩丰富。平面设计更加以全新的面貌和形式带给人们更多的视觉效果,并紧紧的抓住各种媒介进行有效率的商业信息传递。现代化的“快节奏”使世人或多或少的都会在内心世界的某处感到孤单、压抑、抗拒、自卑等等负面心理,并开始渴望,开始思索,开始寻求一种精神意义上的抚慰。 做为平面设计艺术重要组成部分的商业插画艺术,牢牢的抓住了这个新时期下的社会环境给予的契机,在多年的沉寂后蜕变重生,以一种势不可挡的强劲势头重新站在世人的面前。它充分利用自身的随意性、兼容性、多变性,用极具亲和力的方式触动着人们内心中的渴求,唤醒他们在精神层面上的某种兴趣与需要。从而达到传播信息的效果。商业插画艺术在这样的环境下不断的提醒着世人,广告也可以是一种美的体验,是视觉和心灵的双重感受。 现代化的商业插画中存在着很多种艺术效果,而水彩艺术表现出的特性可以给世人一种随意性、柔和性的感觉。水彩与插画的融合使插画艺术具有更广更宽的表现领域。商业背景的关注使插画不断出现在广告海报、书籍杂志、动漫游戏、电视网络等产业。同时,我国教育界对插画艺术的重新审视,以及社会爱好者的热情投入,才使得我国商业插画以一种全新的面貌向世人展示着它的勃勃生机。 实现理想需要理论的支撑,只有正确的理解商业插画的起源,分析其发展现状,看清存在的问题,思考解决的方法,才能以一名学术研究者的姿态稳步前进。只有不断的探索思考,在探索中寻找,在发现中学习,在学习中进步,才能为我国平面设计中商业插画艺术真正的出一份绵薄之力。这是本文笔者对该课题的提出,以及对课题研究的目的。
[Abstract]:With the rapid development of digital media art and information technology, visual communication art is becoming more and more colorful. Graphic design gives people more visual effects with new appearance and form, and tightly grasps all kinds of media for efficient commercial information transmission. The modern "fast rhythm" makes the world feel lonely, depressed, resist, inferiority complex and so on, and begin to yearn, think and seek a kind of spiritual comfort. As an important part of graphic design art, commercial illustration art firmly grasps the opportunity given by the social environment in this new period, and after many years of silence, it is transformed and reborn. Stand again in front of the world with an unstoppable momentum. It makes full use of its arbitrariness, compatibility, variability, touches people's inner desire in a very friendly way, and awakens their certain interests and needs on the spiritual level. In order to achieve the effect of information dissemination. Commercial illustration art in this environment constantly reminds the world, advertising can also be a kind of beautiful experience, is the double feelings of vision and soul. There are many kinds of artistic effects in modern commercial illustrations, and the characteristics of watercolor art can give people a sense of arbitrariness and softness. The combination of watercolor and illustration makes illustration art have a wider and wider field of expression. The attention of the business background makes illustrations appear in advertising posters, books, magazines, animation games, TV networks and other industries. At the same time, the re-examination of illustration art in Chinese educational circles and the enthusiasm of social enthusiasts make the commercial illustration of our country show its vitality to the world with a new look. The realization of ideal needs the support of theory. Only by correctly understanding the origin of commercial illustration, analyzing its development status, seeing clearly the existing problems and thinking about the methods of solving, can we advance steadily with the attitude of an academic researcher. Only through continuous exploration and thinking, searching in exploration, learning in discovery and progress in learning, can we really contribute to the commercial illustration art in graphic design of our country. This is the author of this subject, and the purpose of the study.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524
本文编号：2136750
[Abstract]:With the rapid development of digital media art and information technology, visual communication art is becoming more and more colorful. Graphic design gives people more visual effects with new appearance and form, and tightly grasps all kinds of media for efficient commercial information transmission. The modern "fast rhythm" makes the world feel lonely, depressed, resist, inferiority complex and so on, and begin to yearn, think and seek a kind of spiritual comfort. As an important part of graphic design art, commercial illustration art firmly grasps the opportunity given by the social environment in this new period, and after many years of silence, it is transformed and reborn. Stand again in front of the world with an unstoppable momentum. It makes full use of its arbitrariness, compatibility, variability, touches people's inner desire in a very friendly way, and awakens their certain interests and needs on the spiritual level. In order to achieve the effect of information dissemination. Commercial illustration art in this environment constantly reminds the world, advertising can also be a kind of beautiful experience, is the double feelings of vision and soul. There are many kinds of artistic effects in modern commercial illustrations, and the characteristics of watercolor art can give people a sense of arbitrariness and softness. The combination of watercolor and illustration makes illustration art have a wider and wider field of expression. The attention of the business background makes illustrations appear in advertising posters, books, magazines, animation games, TV networks and other industries. At the same time, the re-examination of illustration art in Chinese educational circles and the enthusiasm of social enthusiasts make the commercial illustration of our country show its vitality to the world with a new look. The realization of ideal needs the support of theory. Only by correctly understanding the origin of commercial illustration, analyzing its development status, seeing clearly the existing problems and thinking about the methods of solving, can we advance steadily with the attitude of an academic researcher. Only through continuous exploration and thinking, searching in exploration, learning in discovery and progress in learning, can we really contribute to the commercial illustration art in graphic design of our country. This is the author of this subject, and the purpose of the study.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524
【参考文献】
相关重要报纸文章 前1条
1 本报记者 崔艳;[N];美术报;2008年
相关硕士学位论文 前2条
1 刘昀;数字时代的插画艺术[D];湖南师范大学;2008年
2 李辉周;数字化时代原创手绘插画设计及应用研究[D];合肥工业大学;2010年
，本文编号：2136750
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2136750.html
